ProfileTree
398133
McSweeney Centre
31 Henry Pl, Belfast BT15 2AY
Belfast
BT15 2AY
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31 Henry Pl, Belfast BT15 2AY
Belfast
BT15 2AY
Tel:
028 9568 ****
Mobile:
07733 95****
linkprofiletree.com
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Mon - Fri: 09:00-18:00
Sat / Sun: Closed
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| Member since : | 5 Oct 2011 |
| Manually reviewed : | 16 May 2026 |
| Last updated : | 3 Jun 2026 |
About ProfileTree
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IoD - Institute of DirectorsProfileTree is a Belfast-based digital marketing and web design agency helping SMEs across Northern Ireland, Ireland and the UK get found online and turn visitors into customers. We've been delivering websites, content, SEO and video production since 2011, with over 1,000 completed projects and a 5-star Google rating from more than 450 verified client reviews.
Our work focuses on the channels that genuinely bring qualified leads to small and medium businesses. That means custom WordPress web design and development built for speed, mobile performance and search visibility from day one. Search engine optimisation and local SEO that gets businesses ranking across Belfast, Lisburn, Derry, Newry, Bangor, Armagh, Antrim, Ballymena, Omagh and the wider Northern Ireland. Content marketing that establishes topical authority and earns citations in Google AI Overviews, ChatGPT, Perplexity and Gemini, alongside ranking in Google's organic search results. Video production and YouTube SEO that turns video from a one-off marketing exercise into a real source of inbound enquiries. And, increasingly, AI training and AI-enhanced marketing for SME teams who need to use these tools properly rather than experimentally.
We're a full-service agency. That matters more than it used to. Five years ago, you could buy SEO from one agency, video from another, web design from a third, and stitch the results together. In 2026, with Google AI Overviews and ChatGPT citing connected content libraries, the brands winning online are the ones with a joined-up strategy across web, content, video and search. ProfileTree handles all of it under one roof, with web designers, developers, SEO specialists, content writers, video producers and trainers working together rather than in silos.
We work with in-house marketing teams as an extension of their resources, and we run full digital marketing programmes for businesses that don't have a marketing team. Either way, the focus is the same: measurable growth in leads, enquiries and qualified traffic from businesses across Northern Ireland and beyond.
Our core services for businesses in Belfast and across Northern Ireland include the following.
WordPress web design and development. Custom WordPress websites built for SMEs, e-commerce stores using WooCommerce, and bespoke website builds with proper technical SEO foundations. Sites load fast, work properly on mobile, and are built to rank from the day they go live. We're based in Belfast and deliver web design for businesses in Lisburn, Derry, Newry, Bangor, Armagh, Antrim, Ballymena, Omagh and across Northern Ireland and the Republic.
Search engine optimisation (SEO). Local SEO for Belfast, Lisburn, Derry, Newry, Bangor and other Northern Irish towns and cities, alongside national and international SEO for clients targeting UK and Irish markets. Includes technical SEO audits, on-page optimisation, content briefs, internal linking strategy, schema markup, Core Web Vitals improvement and link building from genuinely authoritative publications.
AI search optimisation. A newer service that's becoming essential. We optimise content to be cited by ChatGPT, Perplexity, Google AI Overviews and Gemini. This is different from traditional SEO and requires a different approach to topic structure, entity signalling and information gain. Our own brands are cited hundreds of thousands of times across AI systems, and we apply the same methodology to client content.
Content marketing. Long-form articles, service pages, pillar content, topical maps and editorial strategy. Built around what gets cited in AI search and what ranks on Google. We write for SMEs in Belfast, Northern Ireland and the UK, and we tailor content to local audiences where it matters.
Video production. YouTube content, animated explainer videos, brand films, corporate videos, training videos, podcasts and testimonial shoots. Our studio is in Belfast and we have crews available across Northern Ireland, with regular shoots in Lisburn, Derry, Newry, Bangor, Armagh and the wider region.
Video marketing and YouTube SEO. Channel growth, video keyword research, thumbnail design, scripting, channel architecture and the technical SEO work that makes a video channel findable. We've grown our own YouTube channels past a combined half-million subscribers and apply the same methodology to client channels.
Social media marketing. Organic social media strategy and content production for LinkedIn, Instagram, Facebook, TikTok and YouTube. We focus on building owned audiences rather than renting attention through ads. This matters more in 2026 than it did when most agencies were chasing paid social.
Digital training and AI training. Practical, applied training for SMEs, councils, government bodies and educational organisations across Northern Ireland. Through our sister brand Future Business Academy, we deliver AI training programmes that show teams how to use ChatGPT, Claude, Perplexity and other tools to improve marketing output, content creation and operational efficiency.
Animation. We produce 2D character animation, motion graphics, whiteboard explainers and animated training content for SMEs, schools and educational organisations.
Lead generation. Joining all of the above into campaigns that produce real enquiries from real prospects, rather than vanity metrics that look good in monthly reports.
We work with medium size corporations, councils, small business and start ups through to individuals who are seeking to improve their online profile. Our clients tend to be based in Europe, UK and USA - but we do offer our services globally. We are based in Belfast in Northern Ireland.
Operating since 2010, growing in house brands and brands for our clients, we have taken websites from a concept to over 1.6 million monthly visits. Can we do this for your business?
If you're looking for web design, website development, SEO services, content marketing, social media marketing, video production, video SEO or AI training in Belfast or Northern Ireland, ProfileTree is one of the most established agencies in the region. Founded in 2011, with over 1,000 projects delivered, a 5-star Google rating from 450+ verified client reviews, and a Domain Rating of 75 on Ahrefs, we have the track record and the technical depth to support brands at every stage of their digital growth.
What sets us apart for SMEs in Northern Ireland is straightforward: we run our own websites, our own YouTube channels and our own social profiles. The team learns what works by doing it on our brands first, then applies that knowledge to client work. That's why our content marketing actually earns AI citations across ChatGPT and Google AI Overviews, our video work actually grows subscribers, and our SEO advice is grounded in what currently ranks rather than what worked five years ago. Most agencies have never had to build an audience from zero on a brand they own. We've done it several times over, with LearningMole, ConnollyCove and ProfileTree itself.
We cover Belfast, Lisburn, Derry, Newry, Bangor, Armagh, Antrim, Ballymena, Omagh and the surrounding areas in person, with regular site visits, on-location video shoots and face-to-face strategy sessions across Northern Ireland. We also serve clients remotely across the Republic of Ireland, the UK, Europe and the United States. Our team includes web designers, WordPress developers, SEO specialists, content writers, video producers, animators, editors and digital trainers, all working in-house under one roof.
Pricing is transparent and quoted per project. We don't lock clients into long contracts. Most retained relationships are month-to-month because we'd rather keep clients through results than through paperwork. Reach out for a no-obligation quote, or just a conversation about what you're doing online today and how we might be able to help your business in Belfast, Northern Ireland or wherever you operate.
Visit our website to see examples of our work across video production, web development, SEO, content marketing, social media and digital training. Or contact our Belfast-based team directly and we'll talk you through real client projects in your industry and location, whether that's a service business in Belfast, a retailer in Lisburn, a manufacturer in Newry, a tourism operator in Derry, a professional services firm in Bangor, or any SME across Northern Ireland and the Republic.
One of the things that makes ProfileTree different is the portfolio of brands we run ourselves. LearningMole is a 260,000+ subscriber educational YouTube channel reaching schools and families globally. ConnollyCove publishes travel and culture content covering Ireland, the UK and beyond. Educational Voice produces animation for SMEs, schools and educational publishers. Future Business Academy delivers AI training and digital marketing training to SMEs and government-funded programmes across Northern Ireland. We can show you the live metrics, the SEO progress, the YouTube analytics and the content strategy behind each brand, and walk you through how we'd apply the same approach to your business.
Digital marketing in 2026 looks nothing like it did even three years ago. Google rolls out core algorithm updates every few months. Social platforms shift their algorithms quarterly. AI search has fundamentally changed what content gets discovered, with ChatGPT, Perplexity and Google AI Overviews now driving real commercial traffic to brands cited in their responses. For SMEs trying to keep up while running a business in Belfast, Lisburn, Derry, Newry, Bangor or anywhere else in Northern Ireland, working with an agency that lives in this space full-time is usually the difference between guessing and growing. Our team monitors algorithm updates daily, tests new approaches on our own brands first, and applies what works to client campaigns.
Get in touch for a conversation about your goals, your current online presence, your competitive position and what's actually working in your sector right now. We'll give you honest advice on whether we're the right fit, what a realistic timeline looks like, and what kind of results you should expect.
Serving SMEs across Belfast, Lisburn, Derry, Newry, Bangor, Armagh, Antrim, Ballymena, Omagh and the wider Northern Ireland, Ireland and UK markets.
1 FreeIndex Review
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Paul Ravenscroft
Church Lawton
We are delighted to recommend ProfileTree following their outstanding work in redesigning and modernising our website Home Loving Cats. (The business offers a cat sitting service and a cat sitting franchise for individuals looking to run an enjoyable low-overhead business from home). From the very beginning, the entire ProfileTree team demonstrated exceptional professionalism, expertise, and communication. What particularly impressed us was their ability to under-promise and over-deliver at every stage of the project. They took the time to fully understand our business, our objectives, and some quite technical and exacting requirements that were critical to the success of the website. ProfileTree rose to every challenge and delivered an exceptional result in every respect. The project began with a comprehensive and highly detailed website development proposal, covering the project overview and objectives, detailed brief, solution overview, approach to our specific requirements, SEO and content strategy, project timeline, and a transparent breakdown of the financial investment required. This immediately gave us confidence that we were working with a company that values clarity, planning, and professionalism. We would like to make particular mention of Padraig Downey, Head of Client Success, whose commitment throughout the project was exemplary. Padraig kept us fully informed at every stage, maintained excellent communication, and ensured that no question or concern ever went unanswered. He arranged a series of online meetings with the relevant members of his team whenever specialist input was required, allowing every aspect of the project to be addressed thoroughly and efficiently. The entire ProfileTree team was not only highly knowledgeable and capable, but also approachable, friendly, and genuinely invested in achieving the best possible outcome for our business. Their attention to detail, technical expertise, and willingness to go the extra mile made the whole process smooth and enjoyable. We can unhesitatingly and without reservation recommend ProfileTree to any business looking to enhance its digital presence. They have exceeded our expectations in every way, and we look forward to working with them for many years to come as we continue to strengthen and expand our online presence. Paul and Yolanda Ravenscroft.Directors.Home Loving Cats Ltd.Moreexpand_more
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