True Born London

About True Born London

True Born is a British luxury fragrance and bath and body brand dedicated to creating clean, non-toxic, and thoughtfully crafted products for modern living. Made in Britain, our perfumes, solid fragrances, and bath and body essentials are formulated with responsibly sourced natural ingredients and are free from phthalates, carcinogens, and unnecessary toxins.

True Born stands for conscious craftsmanship - where elegance meets honesty, and wellness is never compromised for indulgence.

We believe true luxury should be safe, transparent, and timeless. Each True Born creation is designed to be worn on the skin with confidence - vegan, cruelty-free, and developed with deep respect for people, health, and the environment. From refined Eau de Parfum and Extrait de Parfum to nourishing body care and alcohol-free solid perfumes, every product reflects our commitment to quality, integrity, and sustainability.