The On Demand CMO

About The On Demand CMO

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What we do: The On Demand CMO gives small and local UK businesses senior marketing leadership without the full-time cost. Founded by Neil Carroll in Wakefield West Yorkshire, we combine hands-on strategy with AI powered systems that generate leads and revenue. Smarter than an agency, more affordable than a full-time hire, we work with owner led service businesses, professional firms and trades who already get enquiries but lose them to dlow follow-up, missed calls and manual processes. We fix that. Based in West Yorkshire working with clients across the UK.

How we help: Every engagement starts with a free AI Opportunity Assessment - a 3-minute check that scores your business out of 110 across AI readiness, lead handling, sales follow-up, and marketing efficiency. You get an instant snapshot on screen, then a full PDF report showing exactly where you're losing revenue and the quickest wins to fix it. From there, our core systems do the heavy lifting: Speed to Lead automation that responds to enquiries in seconds, Database Reactivation that re-engages past leads and lapsed customers, a Review and Feedback Booster that builds your Google reputation, and a Voice AI Receptionist that ensures you never miss a call again. We also offer The On Demand AI CMO - a complete AI-powered marketing department, available as a DIY playbook or fully managed.

Who's behind it: The On Demand CMO is led by Neil Carroll, a marketing consultant with over 10 years of agency-side experience supporting UK trades, service businesses, and professional firms. Neil built The On Demand CMO because he saw too many small businesses paying agencies for activity that didn't move the needle - or going without marketing leadership entirely because they couldn't justify a full-time hire. The model is simple: senior strategy plus AI-powered systems, delivered month-to-month with no long contracts, no jargon, and no fluff. Start with a free assessment, see where the opportunity is, and go from there.