The Channel Institute

About The Channel Institute

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Many channel professionals end up working in channel sales via circuitous routes, such as field sales, inside sales or general marketing roles. Although some employers provide in-house training for their new channel-focused recruits many new channel sales professionals are simply launched into their new careers on a “sink-or-swim” basis. This latter approach benefits neither the employer nor the channel sales teams.

A significant benefit of training and certification for channel sales professionals is also of course career progression. For example, in a 2020 study by Global Knowledge around the impact of training courses on technology professionals it was found that professionals who obtained new training and certifications in the previous year gained an average salary increase. The same survey noted that skills gaps resulting from a lack of training lead to more stress, lower work quality and ultimately hours per year lost to low productivity.

Education is and will remain critical for anyone that takes their career seriously. It is widely recognised that learning new skills and achieving certifications makes professionals in all fields more marketable to employers, both current and new. Channel sales training and certification proves that a channel sales professional is both well-trained and committed to their professional growth. Certifications prove not only competence, but also ambition.