Surff

About Surff

Surff is a decision-data platform built in Newcastle upon Tyne. Marketing has spent twenty years measuring clicks - but clicks never explained why anyone actually bought. The missing layer is decision data: what people chose, what they considered, and what tipped the balance.

Surff captures that layer the right way. Consumers join free and share their decisions with full consent - your data finally working for you, not the ad machines.

Brands get decision intelligence from verified, targeted audiences: not another dashboard of traffic, but structured answers about why customers choose - queryable in plain English, with analytics that tell you what to do next.

For brands, Surff turns that decision data into decision intelligence. Publish a question to a verified, targeted audience and see the results live, with analytics that explain why customers choose and a plain English chatbot that tells you what to do next. No guesswork, no stale panels, just consented answers from real people.

Before Surff, our team built WhoCanFixMyCar, the UK marketplace that connects drivers with local garages for repair and servicing quotes. It grew into one of the UK’s best known platforms in its space by doing one thing well: putting two sides of a market together and making trust the product. Surff applies the same playbook to decision data.