Since I recently purchased a TV from Sonic Direct due to the excellent Trust Pilot reviews listed here, I wanted to share my horrific experience of dealing with Sonic Direct. The Customer Service email extracts are in quotations below. The Samsung television arrived broken in that it would not turn on. Whilst I don’t believe this is Sonic Direct’s fault, the resultant customer treatment was appalling. “For the engineer to visit you need to either send samsung some photos or go through their troubleshooting on the phone. ”. Initially it is my responsibility to fix the television. I have to phone Samsung on their premium rate line, set up an account and arrange for an engineer to come out. “I have spoken to our service team, which are normally very busy, but they have agreed on this occasion to allow this TV to come back to us to be tested within our office. ”. Seriously? They have sent me a non-working TV, would not even turn on and they are doing me a favour? “I'm afraid we can not reserve another one for you as if the testing does not flag up any faults then it will have to be sent back to you, as we have previously discussed. I'm sorry if this doesn't reassure you but we do have stock available if we need to send you a replacement after testing. ”. Sure enough, despite my request, by the time they had confirmed the TV as not working they had run out of stock. Not only that, the TV I wanted had been discontinued. They could only offer a shop soiled TV with a measly £69 discount. “I'm sorry that you have missed the football and that it is taking a while for the TV to be returned to us for testing before we can then return it to you. ”. It took 7 days for the TV to arrive back to them and for them to test it. They paid for the slowest cheapest return service possible. “Please be reassured that we are not capable or qualified to repair technical appliances, I have an engineer who is going to run some tests to check and confirm the problem you are having. We have done this as a goodwill gesture for you since Samsung were not willing to do it instead. ”. A goodwill gesture! Can you believe the cheek? My final and only option was to ask for a full refund. The time and energy wasted has been disappointed.Moreexpand_more
Response : Dear Mr Hill,Thank you for your feedback. I appreciate it must have been very frustrating to have an issue with the television on delivery and it was never our intention to antagonise the situation. In order to eliminate the possibility of user error, the customer is always asked to liaise with the manufacturer's technical support team for expert guidance and fault verification. When our team spoke with Samsung on your behalf, they asked that you either call them directly or provide confirmation (in the form of video / photo) so they could book an engineer visit to remedy the situation as soon as possible.
However, as your preference was to deal with us directly, we agreed to collect the television so we could attempt to replicate the issue you had described. Until the set was back with us, the fault could not be formally verified.It was unfortunate that in the interim period of time stock had depleted on that particular model. Our team were happy to suggest similar models but you declined to consider this. Therefore, we offered a reduced rate on our demonstration model which you also declined.Whilst the outcome of a refund was not desirable for either party, I do believe our team took every appropriate step expected of them to try and amicably resolve the matter.Kind regards,Ajay JhalaGeneral Manager.Moreexpand_more