| Member since : | 21 Nov 2010 |
| Manually reviewed : | 28 Dec 2011 |
| Last updated : | 14 Jul 2026 |
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On 10th July 26 I bought a Highlands Fan02 pedastal fan from Sonic Direct, costing £29. 95. The experience of paying over the telephone and buying this fan was to say the least, bizarre. An irritating male by the name of Paul in their sales department insisted that I arrange from a taxi to collect the Fan from the store and deliver it to me, as I was housebound and agoraphobic and that unless he said taxi driver quoted a numeric code he gave me without their prompting him to so so, they would not release the fan! Was I buying the crown jewels? No? ! In the meantime an electrican I had contacted phoned me and I mentioned the fan and he said he was working around the corner from Sonic Direct and would collect it for me on his way home. I paid the electrican (Hussein) £30 to bring the fan to me. It was a boiling hot day and I was near collapsing with the heat. The fan came with missing parts, no screw holes to screw the base to the cross feet and it was a a nightmare to get the base cross feet to connect. The fan was nothing more than tacky cheap plastic rubbish, I was told by Paul that it was an excellent fan well worth buying, well sorry I really do not agree! I struggled to get it back into its box and phoned the store about the faults asking for a refund. I was asked to prove it was faulty by sending in photos which I did. Then the arrangement was that the fan would be collected. I work nights to earn enough money to pay my rent, I am a pensioner and I have no dexterity in my hands or fingers which are badly deformed from severe arthritis. I work from home over the phone 7 nights per week. I am struggling alone with no help as all of my family andf friends are now dead. Firstly the store said they would collect the item, after endless exhausting dialogue by email wih the most irritating man I have ever exchanged emails with - Ian Mcloughlin. I asked that the driver came in the afternoons to avoid waking me as I work nights, they refused to guaranteed that the driver would not arrive in the morning and wake me up. Then they insisted that the driver would not do as I asked and just open the unlocked front door and take the fan and leave quietly as I am bilaterally deaf, there is no doorbell and I would not hear anyone knock. I can't walk. I am in 24/7 pain. I am agoraphobic. I told them all of this but no, they insisted it was their way or no way. I had to report the matter to Trading Standards as the staff by both email and my phoning, refused to pass on my complaint to their CEO who was conveniently not available. They have blocked me making a formal complaint and left me with a fan fit only for a refuse bin. It is not fit for purpose. I am now exhausted with my dealings with Sonic Direct, and can honestly say, that my shopping experience is the worst shopping experience of my almost 70 years of life. They are the most difficult and petty, unhelpful people I have ever had to deal with in my entire life. Completely irritating and a nightmare to deal with. Time wasters with zero respect for their customers. They seem to forget that it is the customers who pay their wages. They should be closed down. I will ever ever shop with them again and I would advise others to think twice about doing so also. They are unbelievably head banging. Diabolical. Utterly diabolical. Ian Mcloughlin Sonic Direct's Customer service Manager refused to pass m email of complaint about the fan and also him, onto the Parshotam Showan, CEO of Sonic Direct and the staff who handled my phone call to the store today also refused to pass me through to the CEO. They clearly want to evade recourse which I have a legal right to as with anyone else. There is no email address for the CEO anywhere online so that speaks volumes about them also. I am digusted at basically being mugged by this store for what ius a substandard, unfit for purpose fan fit only for a dustbin. OK £29.95 is not a lot of money to some people but to pensioner like me it is a lot. I have a heart condition and I have suffered a stroke, I needed that fan as I was struggling in the intense heat of that day, they let me down by selling me rubbish, taking advantage of my incapacity and age as a lone vulnerable female nearly 70 years of age. How low could a store stoop? AVOID!Moreexpand_more
Since I recently purchased a TV from Sonic Direct due to the excellent Trust Pilot reviews listed here, I wanted to share my horrific experience of dealing with Sonic Direct. The Customer Service email extracts are in quotations below. The Samsung television arrived broken in that it would not turn on. Whilst I don’t believe this is Sonic Direct’s fault, the resultant customer treatment was appalling. “For the engineer to visit you need to either send samsung some photos or go through their troubleshooting on the phone. ”. Initially it is my responsibility to fix the television. I have to phone Samsung on their premium rate line, set up an account and arrange for an engineer to come out. “I have spoken to our service team, which are normally very busy, but they have agreed on this occasion to allow this TV to come back to us to be tested within our office. ”. Seriously? They have sent me a non-working TV, would not even turn on and they are doing me a favour? “I'm afraid we can not reserve another one for you as if the testing does not flag up any faults then it will have to be sent back to you, as we have previously discussed. I'm sorry if this doesn't reassure you but we do have stock available if we need to send you a replacement after testing. ”. Sure enough, despite my request, by the time they had confirmed the TV as not working they had run out of stock. Not only that, the TV I wanted had been discontinued. They could only offer a shop soiled TV with a measly £69 discount. “I'm sorry that you have missed the football and that it is taking a while for the TV to be returned to us for testing before we can then return it to you. ”. It took 7 days for the TV to arrive back to them and for them to test it. They paid for the slowest cheapest return service possible. “Please be reassured that we are not capable or qualified to repair technical appliances, I have an engineer who is going to run some tests to check and confirm the problem you are having. We have done this as a goodwill gesture for you since Samsung were not willing to do it instead. ”. A goodwill gesture! Can you believe the cheek? My final and only option was to ask for a full refund. The time and energy wasted has been disappointed.Moreexpand_more
Review stars say it all - everything exceptional from ordering to delivery, the two delivery men are the best advert any company could wish for, pleasant, polite and couldn't have been more help. Ordered a Hotpoint washer and it was delivered and unpacked within 24 hours. Will definitely recommend and it will always be my first port of call for anything electrical from now on.
I have used all the major online retailers over the years and, without a shadow of doubt, Sonic direct are way ahead of all of them. EVERYTHING arrives the day after ordering, emails are sent with invoice and tracking details almost immediately and the guys on the phone are knowledge, could be more friendly and helpful and, if they don't have the answer, will call you back once they have it. Outstanding service, the best I have come across and the LOWEST prices. Shop here with complete confidence.