Rachel Williams

About Rachel Williams

Rachel Williams has over 15 years' copywriting experience. She writes long and short copy for all communication channels, including corporate communications, websites, ecomms, point of sale and packaging. A particular strength is the ability to quickly understand a client's business activity and to become an 'expert' for the duration of the project. Rachel's previous experience as an account director in the design industry has provided a good understanding of the marketing process.

Rachel works with design consultancies and directly with clients to deliver compelling marketing messages and add value to all types of communication materials. Copy can be generated from scratch or edited for style/content to improve tone of voice. Typical projects include leaflets and brochures, websites, brand guidelines, case studies, back of pack copy for packaging, voiceover scripts. She also works closely with a number of clients to create new and regular content for their blogs.

Rachel has experience of working for clients in the public, private and charity sectors. Clients include City and Guilds Centre for Skills Development, Chartered Institute of Marketing, Scope, London Development Agency and The National Archives amongst many others. She has also worked with a number of start-up companies.