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Paul Hodgkinson Copywriter

34 Reviews
Highly Recommended
Member 16+ Years
170850
3 Worthy Road
Winchester
Hampshire
SO23 7AD

Mobile:
07906 82****

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Member since : 4 May 2009
Manually reviewed : 3 May 2022
Last updated : 6 Aug 2024

About Paul Hodgkinson Copywriter


How do you sum up 30 years' writing ads without sending the reader to sleep?

Tough brief but here goes:

Skip obligatory experience writing for London's top ad agencies and the shelves of industry awards.

By all means namedrop work done for P&O Cruises, Nike, BT, Sony Playstation, British Airways, NatWest and Waitrose.

Include bags of creative director experience. Mention happy customers like DDB, Wolff Olins and clients big and small who keep coming back for the TV scripts, pitch help, web content and strategic insights.

And don't forget the decades of D&AD jury service.

There. Wasn't that better than the usual CV patter?

34 FreeIndex Reviews - Ranked 7th out of 95 UK Copywriters

Rating Distribution

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Agilaflex
Winchester
I have been left astounded by Paul's work with us. He has not only delivered creative work far surpassing anything we could have ever dreamt of, he has also taken the time to coach us on what effective advertising means in today's World. Always patient, always insightful, always creative. My only regret is that all I cannot offer praise of Paul in the same eloquent way as he has crafted our material. JamesCo-founder, Agilaflex Clinic.
Will Bate
Rotherhithe
Paul is one of the greatest thinkers/creative writers I have ever met. Mature. Intelligent. Straight forward. Simple. Disarmingly fresh. I have nothing but admiration for both Paul and his work.
Matt Follows
Sevenoaks
I first worked with Paul in '96 when he was Creative Director at M&C Saatchi and I was a writer. I then worked with him when I was Creative Director at Naked and he was a writer. As both a Creative Director and a writer he is hugely passionate, talented and an inspiration to be around. He's also a really bloody nice bloke. Matt Follows, Creative Director.
Sinead Madden
London
Not only can Paul do the corporate giants, he can translate his vision into the luxury and art worlds. Worlds which don't necessarily have to shout to be heard; worlds where confidence is more often conveyed through saying little with consummate style. He is undoubtedly a master of thoughts and words and not just that, he is wonderful to work with.
Vinod Krishnan
South Kensington
Paul's ability to grasp the essence of the communication that the client wants to convey to its target audience is beyond compare! To this end he transforms himself to become part of the client! His willingness to iterate (not that often) till perfection is extraordinary!
Steve Carrigan
West End
Paul worked for us about 18 months ago on a creative project we were doing for a major US multi-national drinks business. Not only was his work original and imaginative , but he was always on hand to listen constructivley to changes and respond accordingly. He's happy to work across a variety of customer channels and can craft ideas with precision and style. He always delivers and he never let us down. He's also a thoroghly nice bloke.
Richard Stoney
Enfield
Even if you don't know Paul, you'll know Paul's work: always intelligent, elegant, supremely well-executed and very, very effective. He's a master craftsman in any medium, with a wit and charm that are both genuine and infectious. There simply is no-one better.
Phil Cockrell
West End
Just like Postman Pat, Paul always delivers: on time and on the money. A great creative thinker and a genuine wordsmith. I can't recommend him highly enough.
Bruce McKelvie
West End
He's nothing short of brilliant.
Mike Fisher
East Grinstead
Paul is a creative Genius who thinks outside the box and gets the job done. The brief was simple but complex and Paul came up with the goods Mike Fisher CEO The British Assoc of Anger Management.
Andrew Young
London
It is a wretched taste to be gratified with mediocrity when the excellent lies before us. (Isaac Disraeli).
Peter Thompson
Southampton
Quality shines through all of Paul's work. He is an inspiration. He has shared his experience and know-how with us on several successful projects. I would highly recommend his work. He's also nice. And Reliable.
Nigel Bradshaw
Winchester
It's rare to find a wordsmith with a natural balance of rhythm and nuance. Paul's copy is a joy to voice.
Merlin Sinclair
Brixton
Paul is a very capable copywriter. I have found him able to adapt his style to suit all manner of work and to produce work to an extremely high standard. A very strong ideas man.
Ben Kerr
London
Paul was able to bring clarity of thought to a rather complex content project. His ideas provided a brilliant direction for the campaign and as you would expect for a man with his credentials, his words were wonderful.
Malcolm Poynton
London
For an industry that prides itself on big ideas, advertising has surprisingly few genuinely big thinkers. Paul is one of the few. From Playstation to Nike and British Airways to NatWest bank, Paul's knack for writing memorable advertising has helped these and many other brands find a place not just in the heads but also in the hearts of the great British public. He's also a top bloke. Malcolm PoyntonChief Creative OfficerSapientNitro, Europe.
Steve Reeves
London
I have worked with Paul Hodgkinson on several occasions. Paul is an exceptionally talented copywriter who has an innate understanding of the art of selling. His work speaks for itself, but in addition to this, I found him an extremely easy person to work with who was not only very creative and articulate, but also listened carefully to the brief and delivered his ideas on time. Paul not only came up with a name for my company, but also had some really constructive advice regarding branding and marketing.
Alan Jarvie
London
Paul is good.
Nick Angell
London
Paul and I have worked together many times over the years in his capacity as a copywriter. My role has been to bring his ideas to life through audio post-production. I have always found Paul an absolute pleasure to work with. Not only has he provided me with some wonderful scripts to work on, but he is concise in what he wants to achieve and effective in developing an idea in a session in order to achieve the best possible end result. Through the numerous and various projects he has been involved in, Paul offers a depth and breath of experience that can only be a huge benefit to many clients. I have no hesitation in offering the highest possible recommendation to any prospective client.
Patrick McMenamin
London
'Forever Different' Patrick McMenamin - Senior Art Director, M&CSaatchi.
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