London DE Limited

About London DE Limited

---

London DE is the UK’s leading supplier of certified diamonds, emeralds, rubies, sapphires and other coloured gemstones. We ethically source and supply loose stones and create bespoke items of handmade jewellery in our workshops in London’s Hatton Garden.

Building on our unique set of relationships within the industry, we can deliver gemstones and jewellery at a price well below that of traditional high street retailers. Each piece that we create is unique, hand-made and never replicated. We also offer a selected range of ready to wear jewellery, in addition to bespoke pieces.

We draw on the knowledge, skills and experience of our team to engage with our customers in a professional and consultative manner in order to deliver the highest standards of service and aftercare.

The mining and processing of coloured gems is a multibillion-dollar international industry. Despite the high profile, an ethical, sustainable mine-to-market supply chain for these materials is a high priority to reduce the impact on the physical environment and quality of life for labourers.

Our mission is to deliver precious gemstones and bespoke jewellery to business and retail markets in an ethical and cost effective way. We ensure the integrity of our products, from mine to retail market, with a fair trade approach.

One of our key USPs is a hybrid proposal to an often impersonal buying journey - achieved with a consultative based sales process and personalised 'click and buy'. The impact of the business model is increased choice and satisfaction.

By cultivating our working relationships, we are in in a strong position for growth. With an additional capital injection, we plan to increase revenues and employ extra staff to meet the increasing demand for ethical gemstones and jewellery.

We have built and developed good working relationships with both suppliers and customers, putting us in a strong position to grow over the months and years that lie ahead. With an additional capital injection, we plan to grow revenues and take on extra staff.

One of our key USPs is a hybrid approach to what can often be a highly impersonal purchasing experience via an e-commerce website. This is achieved by a consultative sales process, incorporating 'click and buy' functionality and inter-personal contact with our team.

The impact of the business model is to increase choice, to both retail and business customers alike, without compromising on quality or the personal touch. Recent MacKinsey and Company research stated "two-thirds of luxury shoppers say they engage in online research prior to an in-store purchase; one- to two-thirds say they frequently turn to social media for information and advice." This clearly demonstrates the direct and indirect power of the internet in this market.