Girl Meets Dress

About Girl Meets Dress

---

Girl Meets Dress is a pioneering designer dress rental service in the UK, making luxury fashion accessible, affordable, and completely risk-free.

The company was founded by Anna Bance, a trailblazer in the fashion rental market. Before launching the platform, Anna built an extensive career in fashion journalism and styling. She later served as the Head of UK PR for the French luxury fashion house Hermès. During her time in luxury PR, she routinely coordinated high-end garment loans for celebrities and fashion shoots. Realising that everyday women also wanted access to a rotating designer wardrobe for one-off events without the heavy financial investment, she spotted a clear gap in the market.

Three core benefits tailored for online shoppers:
. Try on a few and choose: Customers can order a selection of up to three or four dresses to try on in the comfort of home.
. Full refunds for any dress you don't wear: You only pay for the dress you wear to your event. Any unworn, tagged dresses returned will receive a full refund.
. Free UK delivery: All hire orders come with free standard UK shipping and free returns via a pre-paid label.

The platform has an inventory of over 4,000 dresses spanning mid-market contemporary labels to elite luxury fashion houses. Ghost, Ralph Lauren, Needle and Thread, Beulah London and Adrianna Papell.

Driving the Circular Fashion Movement, Girl Meets Dress shifts the focus from ownership to usership, providing a highly sustainable alternative to traditional retail and addressing the environmental impact of fast fashion. The company also extends the lifecycle of high-quality garments, keeping them out of landfills. Customers also love hiring dresses to combats 'Wear-It-Once Culture' by discouraging overconsumption and allowing women to enjoy a constantly refreshed wardrobe without accumulating permanent wardrobe clutter.