Cross & Co Advisory

About Cross & Co Advisory

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Cross and Co is a fractional commercial advisory working with SME founders and hospitality operators across the North East of England.

We work with businesses that are generating real revenue but finding that growth has slowed, margins are under pressure, or commercial decisions are landing on the founder's desk without the right support around them. That's the gap we fill.

Our work covers pricing strategy, margin analysis, cost control, commercial planning and hands-on business advisory. For hospitality businesses specifically, we work across menu engineering, GP improvement, labour efficiency and trading pattern analysis. For SMEs more broadly, we provide the kind of commercial director input that most growing businesses need but can't yet justify as a full-time hire.

We work on a fractional basis, which means defined scope, clear outcomes and no open-ended retainers. Most clients start with a free discovery call to establish whether there's a fit.

Based in South Tyneside and working across the North East.