About Caspia Consultancy Ltd
Caspia was founded by Pam Vick in October 2001. Pam has over 25 years experience in the marketing and advertising industry, including corporate positions as European Group Account Director at Leo Burnett Advertising, Director of Marketing (Europe) for Hertz Car Rental and Global Marketing Director of StepStone, an online jobsite which operates across 20 countries.
Pam works with a team of dedicated people, all of whom are freelance, matching their specific skills to the individual project requirements, from business development consultancy projects to full scale advertising campaign development including creative development, production and media planning and buying. Caspia also has dedicated teams of specialists for SEO, Adwords pay-per-click, social media, and content creation including blogs and PR.
Unlike other marketing agencies, we don’t just plug clients into our own structures. Neither do we charge you for services you don’t use by assigning a share of our total overheads to each client regardless of what resources they do and don’t use. So for a branding project, for example, we will assign a graphic designer to that client based not on who is available, but on previous sector experience, style, budget and personal chemistry (always important, often neglected).
We do the same for each service that a client needs, whether it’s PR or social media, media buying or print management services. And if you don’t use a service, then you don’t pay for it – every service is separately costed in a transparent and easy to understand way. Basically, we build a bespoke agency around each client.
Caspia has experience across many key market sectors including FMCG, retail, publishing, media, telecoms, travel, sports, broadcast TV and many more. The company is not scared of a challenge and thrives in competitive and aggressive commercial environments. The staff are energetic, forceful and well organised. Whether the prospective customer is a small business looking to develop its first marketing plan or a major corporation CEO who would welcome a fresh but experienced viewpoint on current marketing plans, Caspia can help.
Services include search engine optimisation and Google Adwords campaign set up and management, design, copywriting and printing of leaflets, brochures and all other collateral materials. In addition Caspia creates and manages advertising across all media including TV, press, posters, cinema, radio and online. The company can also develop PR and manage events and trade shows. Caspia conducts market and sector reviews and analysis and can advise on market research. A specialist online unit builds and promotes websites and develops digital brochures and email marketing.
Pam Vick, founder, started out as TV and press negotiator for ad agency Leo Burnett, and later became regional director at Fruit of the Loom Clothing, Tropicana Juices, The Coca Cola Company and Oxfam projects.
She was also new business director during a strong growth period for the agency and management supervisor on Procter and Gamble, Disney, Kraft General Foods, Cadbury, Perrier, Express Newspapers and Sanyo.
Pam left Leo Burnett in 1993 to become Director of Marketing (Europe), for The Hertz Corporation and subsequently Global Marketing Director for StepStone ASA, an online jobsite.
Caspia Consultancy Ltd works with small businesses, including start ups, as well as larger ones. Caspia work across all types of sectors and are specialists in online as well as offline marketing. References are always available.