Carry Media Ltd

About Carry Media Ltd

Carry Media Ltd publishes The Carry, an independent weekly newsletter for angel investors in the UK. Every Wednesday it breaks down what is happening in Britain's early-stage investment market: the SEIS, EIS and VCT tax reliefs, the 2026 rule changes, deal terms, company valuations and where angel money is actually flowing. The writing is plain and opinionated, aimed at experienced investors who want a clear, sourced read rather than jargon or a sales pitch. The Carry is editorial journalism and does not give financial advice. Based in London.

The Carry is written for serious angel investors who are short on time and tired of thin or salesy coverage. Each issue is one focused read: a clear explainer or a piece of analysis on the rules, numbers and deal mechanics that matter to UK early-stage investors, with every figure checked against HMRC and other primary sources. Alongside the newsletter, the website holds a growing library of plain-English guides to SEIS, EIS, VCT, advance assurance, term sheets and portfolio strategy. Everything is free, independent and editorial. The Carry takes no money from the funds or companies it writes about, and it never tells readers what to put their money into.

The Carry is written by Imra, an operator who spent years building companies before turning to angel investing, and who found the available UK information either too technical or too promotional. That operator's view shapes the editorial: practical, sceptical of hype, and focused on what actually decides whether a deal works. The approach is simple. Explain the rules and the numbers clearly, attribute every figure to a named source, take a position where it helps, and leave the investing decision firmly with the reader. A new issue goes out every Wednesday, with the tax and regulatory content refreshed as the rules change.