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About PeterPeter Wise holds a Master of Arts (MA) and a Postgraduate Diploma in Marketing (DipM). He is a Fellow of the Chartered Institute of Marketing (FCIM) and a Fellow of the Royal Geographical Society (FRGS).
Joint author of the popular marketing text 'The Sound of Storensay: How to Write World Class Marketing Plans with no Previous Experience'.
Peter has held International Product Development and Product Marketing roles with Herman Miller, Jaguar Cars and the AO Foundation.
He is currently Marketing Director of Minuteman Press and the Forest of Avon.
In 2008 he lead the winning bid and his company Minuteman Press was elected Marketing Company of the Year by the British Printing Industry Federation (BPIF). In addition he won UK Marketer of the Year 2008 and retained the title in 2009 for a record second succesive year.
In 2009 he was also awarded PrintWeek Magazine's Q&A Contributor of the Year award.
Peter has been involved in every aspect of product development and marketing, from opportunity identification, business plan creation, product specification, product development, design, marketing communications, writing the marketing plan, packaging, forecasting, monitoring and more.
He has been there and done it! If anyone knows the answer and what you're currently going through, he does...
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