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The establishment provides the general public with a range of jokes and gadgets and has even invented its own products over the years. The expert staff are friendly and knowledgeable and able to help customers leave the shop satisfied they have left with the perfect item.
The proprietor is Paul Beal who has been involved in the Practical Jokes trade for many years. Paul Beal is respected throughout the industry and with him at the helm the company continues to go from strength to strength.