|Brady was established in 1877 and is world renowned as makers of the finest quality sporting leather goods, using English Bridal leather and brass. They have been commissioned by celebrities and royalty, including the Sultan of Oman and the Duke of Westminster. |
Challenge: Brady leather goods are mainly aimed at the rural community, used in fishing, hunting and outdoor life. In Japan however, Brady is has a massive following and their goods are used as fashion accessories. In the UK they are now concentrating taking their brand in the same direction and now have collaborations with Jasper Conran and Ted Baker to name a few. The challenge is to reach a wider and younger audience.
Social Media Presence pre Social Stars: Joined Facebook in December 2010 and gained 29 fans in 13 months. No other Social media platforms have been utilised.
Social Stars Immediate Results: Developed a Facebook competition which started on the 17th January 2012, at the close of the competition 19 days later they had a phenomenal fan base of 1,232 fans
Top qualities: Great Results, Expert, Good Value