SnoozeShade (launched by Really Simple Ideas Ltd) is the UK's first blackout blind for prams and pushchairs. It is a simple and safe alternative to draped blankets and coats designed by a mother to help babies get the sleep they need when on-the-go. Launched in October 2009 at the Baby Products Association show, SnoozeShade goes on sale in February.
The business supplies its primary product, SnoozeShade, direct to consumers and to retailers.
SnoozeShade has an expanding customer base, located throughout the UK, including Mothercare, JoJo Maman Bebe and Kiddicare.