Established in 2003, the Real Life Lab approach is based on many years of experience providing strategic advice and delivery of high value ad support services to some of the world's best known brands. The firm assists organisations of all shapes and sizes to address their 'big ideas' or 'transformation initiatives' with confidence and integrity. By combining traditional project management methodologies with finely tuned entrepreneurial instincts that are grounded in commercial reality, Real Life Lab not only delivers unique strategic thinking, but also the creative flair for tactical problem solving. It is committed to assisting clients to clearly identify and access their potential; to secure meaningful competitive advantage and deliver measurable performance enhancement.
Real Life Lab provides busy business owners and executives with practical professional insight, advice and support - on demand. Real Life Lab not only has decades of technical solutions and management experience, but above all and unlike most consultancies it is entrepreneurially focused - providing a safe and secure setting for your special projects and initiative developments. From business case through development and implementation. Available services include primary research and intelligence as well as branding and digital strategy, project planning, scheduling, costing, setup and programme support - including skills and culture development.
The founder and managing partner, William (Bill) Smith, has been supporting clients to address their the business development challenges for 20 years. Bill founded one of the first internet service providers in the UK in 1995, which was acquired by Conduit Communications, a boutique management consultancy in London and with offices in Amsterdam and Boston, which later merged with i-Cube, a NASDAQ SAP systems integrator that was then acquired by Razorfish, one of the world's leading interactive agencies with office in 12 countries. Bill has led ground-breaking client engagements on every continent and in more than a dozen different industries from Shell and Vodafone to Channel 5 Television in Spain, British Aerospace and Le Meridien Hotels, and partnered with McKinsey and Monitor Group.
Recent customer reviews
|Real Life Lab's input at our video division was incredibly valuable - our creative advertising agency have recently consulted Bill on some highly sensitive ethical strategy which gave us the competitive edge and which allowed us to win the pitch. Very impressed.|
|Bill's advice and strategic recommendations have been excellent and most beneficial to us over the past 6 months - I'd have no hesitation referring him to any business. Thanks|
|Bill from Real Life Lab worked with us to develop a very effective|
transformation event for our business, which has been established for over
20 years. He quickly grasped the culture of our business and understood
the sensitivities of the changes we wanted to introduce. The big day was
a resounding success and will certainly be remembered for a very long
time. We immediately saw a real step-change in staff attitudes and
commitment, which has clearly impacted our bottom line. I cannot praise
Bill enough for his professionalism and touch when dealing with sensitive
issues. If your business is in a slump do yourself a favour and call
|As a strategy consultant I have hired Bill from Real Life Lab on a number of occasions over the past 10 years to work directly with my clients, and I continue recommending him to others. He is an expert in scoping substantial and complex internet development projects. Bill has performed this service for a number of my most important clients here in the UK and in Spain. He helps us set realistic deliverables, budgets and schedules, and to identify the right development partners and contract negotiations. The result is always the same: the project always delivers on time and at or below his budget estimate. My clients are always very pleased with the results. I have no hesitation recommending Bill and Real Life Lab to any company that wants to ensure a predictable outcome for their internet development project.|
|Real Life Lab helped sort through our start-up business plan and focus our attention on the most important and promising areas. Bill developed the perfect identity for our business and helped us to understand the importance of branding. He came up with fantastic ideas for promoting our business, including a booklet which he produced as an eBook and in print, and handled all the PR, which resulted in 3 radio interviews and numerous press articles. Bill also planned and developed our website, complete with online payment to handle eBook downloads and print orders. He also coached us on the things we could do to gain good visibility in Google. I have just published my long awaited book and Real Life Lab are now helping to promote this too.|
|Maggie Counihan - Thames Ditton|