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Optimise Your Business has expertise in the following business areas: monitoring, analysis, marketing, business strategy, modelling, understanding external influences and business operations.
Dr Heidi Kharbhih, the founder and director of Optimise Your Business, specialises in identifying opportunities for improvement and forecasting business trends. Heidi has 13 years experience across a wide range of industries, namely, manufacturing, retail, academia and banking. Heidi has worked on many successful business strategy projects within Marketing, Research and Development, Logistics, Sales, Decision Science, Credit Risk, Information Technology and Product Innovations. Heidi is a highly qualified consultant with a first class honours degree, Masters in Mathematics and PhD in Applied Statistical Modelling.