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PatternSoft Ltd

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99 Grasscroft,
NORTHAMPTON,
NN2 8QL

T : 0121 288 2344

www.patternsoft.co.uk

PatternSoft Ltd - Direct Marketing

PatternSoft Ltd is a Database Marketing Services Provider.
PatternSoft have several years experience in Database and Direct Marketing, and specialise in providing uniquely tailored data quality and insight services to small-medium sized businesses throughout the UK.

PatternSoft provide two main areas of service: customer data quality and customer insight.

Data Quality - Primarily revolves around ensuring customer details are kept up-to-date and relevant. Patternsoft offer address tracking and cleansing, as well as suppression, de-duplication and data formatting.

Customer Insight - Understanding the needs, wants, behaviours and attitudes of customers. Using data enhancement (such as appending date of birth, income, car ownership, etc), customer data can be investigated for defining patterns and rules. Companies can then begin to understand their customers value at an individual and segment level.

PatternSoft's staff have backgrounds in several vertical sectors, including financials, public sector and the service sector. They have experience of marketing and information management via a range of disciplines, such as direct marketing, database marketing, loyalty, 1-to-1, business intelligence, data security and compliance, knowledge management and software development.

All PatternSoft staff have worked at some point with 1-man companies up to blue-chips, and therefore understand the issues businesses face with data and marketing at all levels.