Worthwhile Forms of Online Advertisting

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Original Message Added : 20 Aug 2008

I would be pleased to know your views on PPC advertising. I have spent a lot of money on this with little return. What other form of online advertisting would you recommend?

Useful?

Anonymous

Reply : 22 Sep 2008

Dear Freeindex User,

I'm sorry to hear you have spent a lot of money on PPC advertising with little return. In this case, I would ask the following:

Did you leave the content network on? This can seriously drive up costs
Did you write carefully worded adverts for small groups of keywords?
Did you use exact, phrase and broad keyword matching in your ad campaigns?
Did you run at least 2 adverts in every group at any time to check which advert was best?
Did you carefully track the results?

Other forms of online advertising you might wish to try are:

Give away a free report or ebook in exchange for a visitor's email address. Set up an autoresponder sequence in a package such as Aweber. Sometimes with more expensive products, you need to build trust with your user.
Once you have email addresses, you could promote your goods and services by sending out discount vouchers.
Search Engine Optimisation takes longer to work than AdWords, but once working is much cheaper than AdWords. You can learn SEO with Marc Summers at his SEO Courses. (this link contains my name because I am running his AdWords campaign)
Affiliate marketing - it is possible to advertise on other people's websites through affiliate marketing. The benefits are that you will only have to pay if they manage to help sell your products for you! You may be better off dealing with an affiliate management company

I hope this helps.

Claire Jarrett

You can get more ideas from this Internet Marketing Questionnaire

Useful? (1)

	Wayne Foster from Marketing By Web Ltd
Location :	Bristol
Joined :	10 March 2007
About :	MD of Marketing By Web, SEO & PPC from £180pcm
Contact :	Send Private Message
Posts :	70 ( 31)

Reply : 30 Sep 2008

Addressing your 3 points:

1. My views on PPC: Google will bring customers to your door 24x7x365 - what salesman can do that? Analytics take the guesswork away - so it's nearly a science (there's still an art to crafting the ads though). All forms of SEO cost, whether it's your time, or your money - nothing's free! Finally, I think it PPC is dangeous territory for the novice - you need to know what you are doing.

2. You've spent a lot of money with little success: does your website convert visitors into customers? If not then more traffic is not going to help you. If it does convert, then your adword targeting needs to be improved. Experiment on a budget. Find something that works, then scale it by buying more traffic with traditional SEO &/or more Adwords. Read as much as you can (Perry Marshall is good value), but avoid out-of-date free ebooks on the subject.

3. Alternatives to PPC for online advertising? Personally I would persevere (I am biased ... but with good reasons) - you could get an Adwords Professional to do a sanity check on your campaigns for less than £50, or run the campaigns for you for a monthly fee. Just make sure that your Adwords consultant is Google certified - there's not much regulation in this business so grab hold of what little there is!

Good luck!

Useful? (2)

	Rob Hadingham from On Page One
Location :	Dunmow
Joined :	29 September 2008
About :	AdWords Consultant and Mentor
Contact :	Send Private Message
Posts :	303 ( 217)

Reply : 1 Oct 2008

You may also like to try the Free Google Base Feeds,if you target the feed content correctly it can appear in Google search results near or at the top.

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	Stuart Parkins from Parkinsweb
Location :	Ipswich
Joined :	20 September 2008
Contact :	Send Private Message
Posts :	1 ( 0)

Reply : 2 Oct 2008

For other promotional ideas, in promoting yourself online, you might want to consider -

1. Blog on Ecademy.com
2. Submit your site to www.dmoz.org
3. Submit your site to Google, MSN and Yahoo
4. Join several online social networks
5. Join several online communities or discussion groups
6. Add comments to other peoples threads or blogs
7. Add a blog to your own site
8. Use PPC advertising like Google Adwords
9. Try Ebay
10. Try www.elance.com
11. Advertise on www.gumtree.com
12. Advertise on www.craigslist.com
13. Start your own ezine
14. Start your own web ring
15. Start your own community
16. Write your own e-book
17. Start your own affiliate program
18. Start your own reciprocal link exchange
19. Register for online networking events
20. Create a personal page on yahoo, aol or google
21. Create a personal page on ao
22. Write articles for other people’s ezines
23. Write articles for other people’s websites
24. Submit your articles to article directories
25. Submit your ezine to ezine directories
26. Do ad swaps with your ezine and other ezine owners
27. Create your own wiki.
28. Create your own forum
29. Create your own podcast
30. Convert your existing articles into podcasts
31. Create a lense at squidoo.com
32. Fine tune your meta tags with http://www.thedowser.com/
33. Increase your link popularity with recoprocal manager.com
34. Find high Google Page Rank sites with ww.prprowler.com
35. Create an RSS feed on your site
36. Syndicate your RSS feed
37. Syndicate your articles
38. Syndicate your podcasts
39. Offer Rebranding of your ebook
40. Submit to online directories - www.directorycritic.com
41. Offer a free white paper
42. offer free software
43. Take the free marketing audit at www.theresultsacademy.com
44. Write a review of books on Amazon.com
45. Use www.prweb.com
46. use www.pressbox.co.uk
47. Create your own polls
48. Leave testimonials on other people’s sites
49. Create your own profile on myspace and MSN
50. Create an article directory
51. check out bestezines.com
52. Use articlesubmitterpro.com
53. Submit articles via thephantomwriters.com
54. Actively participate inYahoo groups
55. Actively participate in Google groups
56. Participate in Myspace forums
57. Create your own article directory
58. leave comments in website owner’s guest books
59. Offer a shareware version of your software
60. Offer a free sample of what you do via a “free stuff” website

The secret to successful advertising and promotion online, is to a do a little bit every day.

Hope that helps.

Regards

Fraser

Useful? (2)

	Fraser J. Hay from The Results Academy
Location :	Buckie
Joined :	10 September 2008
About :	Marketing Expert
Contact :	Send Private Message
Posts :	111 ( 63)

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