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Where should I put the SEO keywords on my website?Business Community Home > Internet and Computing Forum > SEO Forum |
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| Original Message Added : 5 Dec 2011 I have been advised that I should use keywords in my homepage all in 1 SEO pack but not to populate the SEO sections in other pages i.e. products. Question 1. Is this correct? Question 2. Is there a limit to the number of keywords I should use? Question 3. What is the reasonable cost for SEO specialist advice? Thank you in anticipation, Debs |
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| Reply : 5 Dec 2011 - (Edited : 5 Dec 2011) 2) Depends on whether you're doing it on the homepage or the product pages. On the homepage, use 10-20 keywords that describe your company. For an individual product, no more than 3 (product name/brand, descriptive word, category). Either way, don't fall into the trap of confusing SEO keywords vs. PPC keywords - the first are descriptive, the second relative. 3) Give us a call (0844 324 6021) - we'd be more than happy to chat things through  Hope this helps, Cheers Dave - www.wsipolarisdigital.com
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| Reply : 5 Dec 2011 |
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| Reply : 5 Dec 2011 Don't worry - the internet can be a confusing place Check out our blog post here on PPC - it explains it pretty well Cheers Dave - www.wsipolarisdigital.com
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| Reply : 5 Dec 2011 So helpful Debs |
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| Reply : 5 Dec 2011 |
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| Reply : 5 Dec 2011 - (Edited : 5 Dec 2011) Completed a quick review of your website based on your questions and detailed some suggestions:- 1. Like the website and navigation 2. As for the SEO:- a. Even though the major search engines don't place as much importance on Meta tags, not following certain rules can have a negative impact. The 'keyword' Meta tag needs to be reviewed as the keywords should not have more than approx 254 characters in total, including spaces. You have used 1122 characters. The 'description' Meta tag needs to be reviewed as you have just used a set of keywords. b. As for using using an SEO pack within Wordpress - I would suggest if you do use then review your keywords across all the pages. c. However before making any changes I would suggest you use:- 1. the data from google analytics to evaluate the top keywords to find your website 2. visit some of your competitors website to gain an insight into their keywords. 3. I would then select no more than 3 to 5 keyword phrases per page and integrate these into your content based on approx 5% of the content being keyword phrases. 4. I've noticed you have a Blog so suggest you also use selected keyword phrases in your Blog articles. If you wish to chat at no obligation please let me know. Regards SteveB: www.pxwm.co.uk
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| Reply : 5 Dec 2011 I will quickly answer your questions, then add a few comments if you don't mind. Question 1. Is this correct? No, it just can't work, the search engines are so complex these days, testing for well written good content, you can't possible fit all your keywords in and accomplish that. It is beneficial to have individual pages focusing on one or two things. You would not pick up a product catalogue, and expect to find everything on the frontpage. Question 2. Is there a limit to the number of keywords I should use? Yes, and at present, I would expect the main search engines to be ignoring the keywords you have on the front page because of "keyword spamming", in other words, there are there too many times. Question 3. What is the reasonable cost for SEO specialist advice? Possible not the correct question. SEO is one of these things, the more time spent on it, the better the results are likely to be. Big companies spend £10,000's a month, making sure they are correctly positioned. So you need to set your self a budget, something you can afford. Watch out for people making you promises, like I will get you no.1 on xyz engine, yes the can probably do it for "long tails" (long search stings). You will need to make an initial investment to identify some keywords, then spend some money making sure that they work, and are good for you. We have plans starting from as little as £50 p/m, but again, it is finding the correct fit for you. Anyone can quote numbers. Just be 100% sure what you are buying before spending your money. Get some quotes together, and pass them by the forum, make sure they are offering you what you need. Other comments You have a low "page rank", this is a good indication of the quality/quantity of backlinks (links from other sites to your) you have to your website. This is much more important that the SEO on the page, as you need something to get the engines there in the first place. Your pages in website terms (for the content type) are very big, and slow, when doing analysis up to 15 secs to load (no that was not on a slow connection). They are also getting C & D score when checked for page optimisation (this is not SEO). This could effect your ranking with some engines. Your pages did not pass W3C validation for Markup or CSS. You should do your best to correct all of these items. The good news is: Your site looks nice, good brand feel, clean and easy to use, and appear (mostly) accessible friendly. You are also using SEF (search engine friendly) URLs, another plus. If you would like more details from us no how we can help with your seo, please check our site Titan Websites for contact details, we can also help with the other items I have highlighted too, if required. What ever you do, move slowly and carefully, and try not to throw money away, a hugh initial investment is not the way forward. Build slow and steady to stay the course. Thanks
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| Reply : 6 Dec 2011 |
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| Reply : 12 Dec 2011 If you have more time than money, learning SEO/ website promotion may seem an option. However, there is so much to learn on this subject that for most website owners it is more cost and time efficient to hand this part of the website work to a specialist. You can pick an SEO / website promotion person in the same way you would select your accountant or car mechanic. Don't try to understand how they do it, just ensure that they can do the job. (customer feedback / recommendations) If you wish to compete online, DIY SEO and online promotion is unlikely to beat or keep up with the highest-ranking competitors. (you have a great niche product, that could do well) If done well, and your product is in demand, you should be able to recover your investment very quickly. SEO advice can cost anything from £5-£50 per hour. There is no uniform advice / approach. Kind regards Gil
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| Reply : 12 Dec 2011 |
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| Reply : 13 Dec 2011 My site is a WordPress site and I also use Michael Torbert's "All in One SEO Pack". Pages in my site are ranking at 7 in google.co.uk today for "SEO specialists", at 12 for "SEO services" and number 1 for all the most important keywords in Surrey, so the set up can work very well in a fiercely competitive sector. There is some wildly misleading and inaccurate advice in the thread above. Statements which refer to meta tags without specifying which meta tags are meaningless since different tags serve different purposes and therefore require different treatment. Examples: 1. Google 100% disregards the content of the meta keywords tag and has said so countless times. 2. Google makes use of the meta description tag although not for determining rankings. It's more about what appears in the search results for your page(s). 3. If you were only going to address one SEO element on your site, it should probably be the home page title tag. Google places huge importance on page title tags. Page title tags are sometimes referred to as title attributes but let's forget semantics and include them under tags. The point is that all these tags require different treatment and what you enter in them should ideally be different on each and every page of your site. I write in depth about various aspects of meta tags on my blog. However, I would recommend this free starter guide ... from Google themselves. http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf If anything goes wrong with the link above, just search using "google's free SEO starter guide".
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| Reply : 14 Dec 2011 |
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| Reply : 14 Dec 2011 |
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| Reply : 14 Dec 2011 There are two ways to find out where a page (or pages) of your site rank for any given search term or keyword. 1. Type the keyword (search term) e.g. "party bags" into Google and hunt through the pages to see if your website appears. At this stage your site is very unlikely to be in the top 100 for a very competitive term like that since you would have to rank above some much more established retailers. This is very time consuming and laborious as you may wish to check for tonnes of search terms. 2. Or find a software tool (paid or free) to do the legwork for you. This route comes with a warning though, since tools which do rank checking automatically for you are against Google's terms of service so tread carefully. It may be best, since you are just starting out, to identify a small number, say 10, of your highest priority search terms and target and track those manually. It depends on your objectives but, in your position, I would probably not try and target the most competitive terms initially. I would pick some relevant, related terms where your site may have an edge over some of your competitors. For example, your home page ranks at 14 in google.co.uk today for "handmade party bags" and also at 14 for "eco party bags". Since your site's home page is already ranking at 14, despite being less than 1 year old and not well optimised, it would be quite realistic to hope for a top 3 or even number 1 position for those two queries quite quickly. It is not at all unlikely that you might move straight into the top 3 by changing your home page title tag from www.lootybag.co.uk to a phrase (less than 70 characters long) which includes those keywords. You have those two terms in your home page content already and by including them carefully elsewhere in your home page code, most importantly in the page title tag, those rankings should improve. Acquisition of targeted back links should take you to number 1 if you don't get there without them. By changing your home page title tag in the All in One SEO Pack to something like (make sure you choose your own keyword targets and don't just blindly accept my suggestion): Handmade Party Bags, Eco Party Bags, Fabric Party Bags | LootyBag That phrase is 65 characters, including spaces, and is well within the limit of 70 that Google currently shows in the search results. That one change is quite likely to improve the rankings of your home page to well onto page 1 of Google for those two search terms and possibly several other keywords/keyword combinations within the title tag phrase. I would expect you to see those improvements in rankings within 5 - 10 days of making the edits. Once you see the improvements, you may become addicted to SEO! Don't forget to scrutinse the data in Google Analytics to see if any visits are being generated by those keywords and also to look for clues about other keywords which may already be generating some visits.
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| Reply : 14 Dec 2011 |
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| Reply : 14 Dec 2011 Whilst Google says it does not use the keyword meta tag for ranking, there are those that say they use it for quality testing. In other words those that don't use it properly can have it count against them. In short if you are going to use them, they should match with what is on the page. Only Google know for sure exactly what Google does, it is a big secret. There is plenty of bad advice out there, it comes from the experts too. If you build your pages properly, and don't cheat, all should be well for now and the future. Your page rank, just search online for my page rank, there are loads of online resources. The rest should be available in Google analytics and Google web tools. The new version recently released ties even more of this together, but requires some extra steps. Google will guide you through this. Hope this helps.
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| Reply : 14 Dec 2011 |
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| Reply : 14 Dec 2011 - (Edited : 14 Dec 2011) Please do post back to the forum, and let us know how the changes improve stuff for you. Just make sure your content reads nicely, and you don't use the keywords too much, that can cause keyword SPAMMING. You need to wait until Google re-indexes your site before changes take effect, this may be a while on smaller sites with fairly static content. You appear to have last been indexed 12/12/11. If you are going to buy links, be REALLY CAREFUL, Google does not approve, and know many of those who sell links, you can end up black listed or down the rankings if caught. Good luck.
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| Reply : 14 Dec 2011 Thank you again. I think you may have just saved me from buying a link. A magazine offered a permanent link as part of a marketing deal. Is this the same thing? Also can you tell me do you complete the all in one SEO pack on each product page i.e.title, description, keywords? Debs |
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| Reply : 14 Dec 2011 With regard to links, I would recommend not paying for any until you are able to evaluate them. You could spend a fortune on links that might not help you or may even harm your website's performance. In contrast there are plenty of sources of free links which can be very helpful. Some are useful for generating traffic and some are useful for helping with your rankings but may not generate any direct visits. I would be cautious in this area and not pay for anything unless you really understand how it is going to help you. There are lots of scams out there so choose carefully. In answer to your question about product pages, one should really be comfortable that all pages that you wish to rank well are optimised and that includes all product pages. Whether or not you need to use the SEO Pack to accomplish that is a slightly different question because the default settings in your WordPress theme may already be doing an adequate job. I would go through each page and review the source code to determine whether using the SEO Pack is necessary. If it were me (since I'm a bit OCD!) I would use the SEO Pack to add my own, tailored title tag and meta description tag on every page. Meta keywords tags? Probably not worth bothering about. Google may have to protect the precise details about its algorithm(s) but it does not keep all things secret. This is Matt Cutts, Head of Google's Webspam Team and SEO front man on meta keywords tags. http://www.youtube.com/watch?v=jK7IPbnmvVU One thing I noticed just now is that your category pages are set to "noindex" in your SEO Pack. Is this intentional? It effectively is an instruction to the search engines to ignore these pages so they won't appear in the search results. It might be worth reviewing that setting since I would have thought you might have wanted the category page for "fabric party bags" to be the page that ranks most highly when somebody searches for "fabric party bags". Either that page or your home page or both, anyway. At the moment, all your category pages are being disregarded for ranking purposes and do not appear in Google's index. Check what Google has in its search index for your site by "googling": site:www.lootybag.co.uk Anyway, it's back to the day job now. Bills to pay. Have fun!
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| Reply : 14 Dec 2011 |
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