What activities or strategies have you found useful for generating interest in your business?

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Original Message Added : 2 Aug 2012

I' an online marketing executive for The Blue Cube. I have found that between my email marketing, cold calling, website and free index I am receiving a nice amount of interest, but you can never have too much in this industry. I am looking for activities or strategies other people have found particularly useful. I haven't the time for networking sadly but that is an area I am farmiliar with so no posts about that unless you know of any really good events I can attent.

Useful? (2)

	Paul Alan Wilcock from The Blue Cube
Location :	Birmingham
Joined :	26 July 2012
About :	Online marketing – SEO, PPC and Web design experts
Contact :	Send Private Message
Posts :	111 ( 31)

Reply : 2 Aug 2012

Hi Torin

Have you considered direct mail? With email inboxes increasingly clogged up, an actual letter in the mail is often a more effective way of reaching potential clients and certainly has more chance of actually being read.

Useful? (1)

	Martin Sayers from MSCopy Copywriters
Location :	Cambridge
Joined :	04 May 2011
About :	UK Copywriter
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Posts :	29 ( 20)

Reply : 2 Aug 2012

has been something I considered as well as flyers but its a large cost especially with 1st class stamps now at 60p. Even outsourcing that sort of work isn't an attractive figure. I find freeindex really good and have actually wondered if there are any more sites like this with similar benifits.

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	Paul Alan Wilcock from The Blue Cube
Location :	Birmingham
Joined :	26 July 2012
About :	Online marketing – SEO, PPC and Web design experts
Contact :	Send Private Message
Posts :	111 ( 31)

Reply : 2 Aug 2012

Mail can be pricey so has to be fairly targeted to be cost-effective. I am also a big FreeIndex fan - the only other site I use to build my client base is peopleperhour.com, which has some good jobs on (and some bad ones). Their new Hourlies concept, where you advertise a set service for a set fee, is an interesting one.

Useful? (1)

	Martin Sayers from MSCopy Copywriters
Location :	Cambridge
Joined :	04 May 2011
About :	UK Copywriter
Contact :	Send Private Message
Posts :	29 ( 20)

Reply : 2 Aug 2012

I will have a look into that. on a scale of 1-10 how useful have you found it? As in good jobs compared to bad jobs/time wasters

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	Paul Alan Wilcock from The Blue Cube
Location :	Birmingham
Joined :	26 July 2012
About :	Online marketing – SEO, PPC and Web design experts
Contact :	Send Private Message
Posts :	111 ( 31)

Reply : 2 Aug 2012

7 I suppose - it is definitely the best of the outsourcing sites, but that's not saying a great deal!

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	Martin Sayers from MSCopy Copywriters
Location :	Cambridge
Joined :	04 May 2011
About :	UK Copywriter
Contact :	Send Private Message
Posts :	29 ( 20)

Reply : 2 Aug 2012

Thing is we specalise in monthly SEO for 6-12 months website builds to specific criterial and program from scratch to make sure a customer gets a unique and well made site. Doing hourly quotes and churning out so 3 hours your can have a website. Isn't the direction I want to move in.

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	Paul Alan Wilcock from The Blue Cube
Location :	Birmingham
Joined :	26 July 2012
About :	Online marketing – SEO, PPC and Web design experts
Contact :	Send Private Message
Posts :	111 ( 31)

Reply : 2 Aug 2012

How about SMS marketing? This can be done relatively cheap and people always have their phones with them and are more likely to read a text than an email they'd consider to be 'spam'.

Send me a message if you want some more info, the company i work for use SMS and Email marketing tools which you might find of interest.

Useful?

	Richard Lindley from Optilead
Location :	Doncaster
Joined :	31 July 2012
Contact :	Send Private Message
Posts :	5 ( 0)

Reply : 3 Aug 2012

Torin - Hourlies are just part of PPH. People also post specific jobs that you can bid on and many of these are long-term projects. It might not be for you but probably worth a look.

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	Martin Sayers from MSCopy Copywriters
Location :	Cambridge
Joined :	04 May 2011
About :	UK Copywriter
Contact :	Send Private Message
Posts :	29 ( 20)

Reply : 3 Aug 2012

I will have a further look into hourly as it is obviously another revenue of lead gen and if you find helpful definatly worth my attention. Thanks for the SMS idea I must ask because everyone I know gets miffed about those texts and I know my friends and family are aswell, but how much sucess do you get from SMS marketing?

Useful?

	Paul Alan Wilcock from The Blue Cube
Location :	Birmingham
Joined :	26 July 2012
About :	Online marketing – SEO, PPC and Web design experts
Contact :	Send Private Message
Posts :	111 ( 31)

Reply : 3 Aug 2012

It tends to be better than email marketing we've found. With various amounts of filters people use on their inboxes to flag emails as junk means you're not garunteed they're going to read them. 85% of the UK have mobile phones which more often than not are on their person, i know from personal experience that even though i can see on the preview its from a company, i still read it to see what they're trying to sell me. The best thing to do is if you was wanting SMS marketing is to get the relevant leads, as it's no good spending money on sending SMS to people who it's not relevant to.

I'll send you a quick message with some more info for you to have a look at. :)

Useful?

	Richard Lindley from Optilead
Location :	Doncaster
Joined :	31 July 2012
Contact :	Send Private Message
Posts :	5 ( 0)

Reply : 6 Aug 2012

Anybody else any more ideas other than SMS Marketing?

Useful?

	Paul Alan Wilcock from The Blue Cube
Location :	Birmingham
Joined :	26 July 2012
About :	Online marketing – SEO, PPC and Web design experts
Contact :	Send Private Message
Posts :	111 ( 31)

Reply : 29 Aug 2012

Hi There,

I am a marketing consultant with 30 years successful experience and I have complied a comprehensive list of 82 marketing ideas and strategies in a white paper, which I'm willing to send to you (or anyone else) for free via email. My email is vince@goldnetreferralmarketing.co.uk. If you send me an email, I'll send you a PDF of this list ASAP.

Best regards,

Vince

Useful? (1)

	Vince Golder from Goldnet Referral Marketing Ltd
Location :	Reading
Joined :	02 December 2007
Contact :	Send Private Message
Posts :	8 ( 1)

Reply : 21 Jan 2013

could you email me a copy please to sales@wewrapuk.co.uk it sounds great thank you

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	Ky Marland from WE WRAP UK Ltd
Location :	Stalybridge
Joined :	20 January 2013
Contact :	Send Private Message
Posts :	1 ( 0)

Reply : 4 days ago

hi Torin,

The reason I set-up in my particular business, is to be able to get the data I have, takes around 3,000 phone calls per day, to get just 100 new business leads, that have either just set-up, re-located, or recently acquired. we have many other sectors that we have available.

Why not have a look at our website:www.leads4business.co.uk

My e-mail: nick@leads4business.co.uk

Regards,

Nick Guest

Useful?

	Nick Guest from Leads4Business Ltd
Location :	Manchester
Joined :	21 May 2013
Contact :	Send Private Message
Posts :	24 ( 1)

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