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| Original Message Added : 1 Jul 2012 - Does not increase fees at all after the first year of a client using services - Is available purely as an online service as well as the usual client-into-office system - Offers discounts to clients in return for services (dependent on nature of business) - Employs qualified accountants (almost like an agency system) to take on work sometimes Is this so much different to most regular accountancy practices? Also, as a customer would you be interested in a service such as this? Any feedback would be really helpful, Thanks, Adam |
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| Reply : 1 Jul 2012 I think it might help if you explain more on what your bullet points really means to someone. Hope that helps and good luck. |
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| Reply : 1 Jul 2012 Expanding on the bullet points, it's mainly just a fixed-price system where clients will not pay more than they will for their first year (unless they request for more work to be done). The online aspect was basically a system where clients would not need to come into office, and everything was done for them via computer, giving the possibility of branching away from the local area. The agency point isn't really relevant to prospective clients, more to other accountants so I won't bore you with it, and the discount thing is just, for instance, a plumber offering free services in return for a discount on their accounts. |
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| Reply : 1 Jul 2012 The point about your bullet points still stands even after reading your reply. I'm sorry if it seems negative, but it is at least honest even if it is just my opinion. However, I have a strong sales and marketing background and my business is internet marketing and writing strong content is something I study a lot and hpefully do well with as all my business comes from online copy. Your sales points don't explain what is in it for me, as the client. You are explaining "features" and a little of the benefits, but none of the advantages. "does not increase fees", so what? How much does that mean to me? How will that affect me? What are the numbers? I haven't even tried to work it out, I don't have a clue what the £value would be and I can guarantee probably nobody else will either! Is an online service? I don't need to do anything with my accountant as it is, he does everything and it is all online. How does your "online" offering differ? How would it make it easier? "it's mainly just a fixed-price system where clients will not pay more than they will for their first year (unless they request for more work to be done)." I'm sorry I still don't get it? It's just the sales message you are missing still, A USP and some real "Advantages". |
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| Reply : 2 Jul 2012 It's clear to me that providing a kind of security will be beneficial, making the client feel as if there is no reason to worry about using my services, and you've given me a lot to think about, thanks again. |
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| Reply : 2 Jul 2012 The fact that this is an Accountancy business is irrelevant. You are proposing to launch a new business and it is providing an accountancy service. It is impossible to know whether people will be interested in the type of service you are proposing until you test it and see. Launch the business and keep it simple. For example - online/offline accountancy services including two hours free consultation at the start. Use the two hours to find out what your prospective customers want. Take it from there. Don't forget to do the marketing first - simple and well constructed website, targeted advertising and maybe joint ventures. Keep testing and fine tuning. Regards Andrew |
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