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| Original Message Added : 22 Jun 2009 I am currently paying someone £50/month to build the natural search on my website. With little traffic currently coming in, I would like to start some Adword campaigns, but he has said I should do this myself as he believes natural search will be stronger and cheaper in the long term. But like anyone new in business I have not got the time or money to be sitting around I need the leads now and feel my £50/month would be better spent putting towards adWord campaigns. Would you agree? |
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| Reply : 23 Jun 2009 Yes - right now I would agree. Adwords will not only drive traffic to your site faster (as you can be on page one today) but it will show you in detail what keyword terms and phrases people are actually using. You can then take this knowledge and build your organic search around what people are searching on and not what you think they may be searching on. People always get this the wrong way around. Talk to Rob or myself about getting an adword account setup. I'd be interested to know what he is actually doing for his £50/mth. Hopefully he's advising you to submit articles, press releases, blogging, using social media all to give you authoritative links back to your site. Each post/article should be around one of your main keyword phases and point back to the relevant page within you site. Treat each page as a stand alone salesman dedicated to one topic at a time. Best regards, Steve. |
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| Reply : 23 Jun 2009 All of these can succeed or fail depending on how you use them and the competitiveness of the market (and of course, how good your website/product/service appears once the traffic has arrived). The important thing is to use your stats/analytics to monitor where your sales are coming from. If people can't buy from your site, monitor views of the 'contact' page - you can track that as a 'goal' in Google Analytics and directly compare your traffic sources. Be careful to compare the conversion/sales statistics rather than other metrics like 'time on site' - this is because AdWords (in particular) can take a visitor directly to the right page, whereas some of the other traffic sources will not necessarily do that. For sheer speed, AdWords is hard to beat. AdWords is without a doubt one of the fastest ways to get leads (potentially just minutes away) and it is easy to modify and track the cost of success. It is also very easy to lose a lot of money by just accepting Google's default settings and 'letting it run' - click on my piccy for more on that). If your market is competitive, AdWords can be a costly investment - but then *any* successful marketing will be costly. Should you do AdWords yourself? As a minimum I would read a book on it first. I've heard 'AdWords for Dummies' is a good primer - some of the others are too 'traditional advertising' oriented for my liking, which is sexier but not necessarily ideal for the typical small business. By that, I mean they advise you to use strategies that get you more clicks - when what you really want is more clicks from people that buy, and less from people that just browse (because they just cost you money). There is a distinct risk that you will waste a lot of money and time if you do it yourself, and it is one of those things that is ideal for outsourcing (but I would say that of course!). It's usually obvious if someone does bad diy web design, but it's mostly hidden if they do bad diy AdWords - no one will point it out to them (unless they get a professional check). Bad AdWords means less (or no) sales and high costs. Hope that helps! |
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| Reply : 12 Jul 2009 Natural search is important, and I advise clients that both paid search and organic search are equally important these days. At the end of the day even if you get to the top for organic search, the beautifully crafted paid search ads will still be above you, stealing some of the traffic. Having said that, some people will never choose to click a paid ad. AdWords does work very fast. I've written an AdWords book that you can find on Amazon or most internet book retailers. I do hope that helps! Good luck. Claire Free Internet Marketing Audit |
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| Reply : 18 Jul 2009 Natural search is obviously better but takes time to build but I would have to question what you are getting for your £50. Ian |
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| Reply : 31 Aug 2009 Have you a structured plan for the natural (free) listings campaign? A keyowrd list to target? Have you any idea where you site sits at the moment? These points are all essential and need to be taken seriously. I hope this helps you! Regards, John R - www.telteam.net |
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| Reply : 1 Sep 2009 Ian has hit a good point above - it's vital to know what is supposed to be happening for your £50, although I would suggest that in most cases, £5-£10 is likely to be a daily adwords spent, not a monthly one! |
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| Reply : 1 Sep 2009 As a rule, we suggest to clients that they spread their advertising budget between a free listing campaign (SEO) and Adwords. This can apply to the smallest firms to larger firms with larger budgets. We normally make a list of around 50 top key words which are relevant to the business, then we choose some of the more popular ones and base an SEO campaign for free listing promotions on the popular ones, leaving the less popular (and less expensive) long tail key words for any Google Adwords campaign (keeps the cost down for the client). Regards, John - Telteam.Net |
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| Reply : 8 Sep 2009 Natrual listings are good, they will aways be there and dont cost you anything.. I think some of the comments are just for the benefit of the submitters business and they dont wash with me. It takes around 3 months for a site to become stable on line as to its rank and listing, in the first week or two this is higher than normal due to a number of factors that I know fully about. You shouldnt look at a website as a instant reaction to marketing as if you sent out flyers, but as a hey do you want to take a look.. which is more or less the same as the ad word thing. You know my personal take on ad words is to see competion and then just click on them as it costs them money. I never use them, why would I want to? get your self listed in Google local, you will find that its far better than most ad word plans and its free. and you get a better location on the page. I get a large amount of work from the local listings and in some areas, I have two listings on the local and the complete 1st page results. But then I am a designer and also have won a few multi national awards. dont check my site that you find on this listing as its not that company, I have a few ;-) So to summerise Your guy is roughtly correct Get on google local Work on the website to get ranked talk to SEM experts not SEO. |
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| Reply : 17 Oct 2009 natural search engine listings are absolutely essential in your longterm online business marketing strategy. your return on investment will be ten-fold of that what you invest in PPC advertising. PPC advertising is fantastic for targeting very specific key phrases and geographical areas which you can not initially gain traffic from on natural search engines due to the lack of SEO on your existing website. My company recieves large amounts of traffic from natural search engine listings as a direct result of having it optimised initially by SEO consultants and now each individual web page by myself. SEO is not a difficult subject but is very consuming but can be learned by anyone.. I vouch for this. Be careful choosing your SEO comany, don't just optimise your home page.. optimise each page individually targeting your products with keywords and phrases, relevant description tags etc.. create backlinks to your sites product and service pages from other 'relevant' free directories and believe you me.. the traffic will soon start coming! THIS IS A LONG TERM HIGH RETURN INVESTMENT PLAN! Hope this helps! Drew |
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1).jpg&maxW=50&maxH=50&action=crop "Steve Crane")
.jpg&maxW=50&maxH=50&action=crop "Rob Hadingham")
