|Reply : 15 Jun 2011|
I use Google Products with several clients, for some it works better than others. It depends on competition in your market and whether your market / niche is popular enough (in my experience) to have the products show in the default search results page ... if it's not then it can be fairly hard to get google products to work but say for outdoor gear or beauty products, i should sya not in all cases here, they will show on that page and so it really can be worth it... on one client site google products is such a help it is now where 52.3% of sales revenue comes from (avg from jan to end april) that I must say is impressive for something that is free.
But as with all things search and web you've got to be careful in the optimisation of your feeds to google as they are becoming very picky over certain aspects of the feeds and if you miss something they really want you won't rank as well for it.
Further to this Ive also seen that products with a high click through and conversion rate from products have a ranking that improves over the perioud trialed (4 months) ... it may not be a direct correlation move but I would suggest it certainly does help with google rankings if you have google products - and this stands to reason as google make clear all they really want is great detailed and effective information.