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|Original Message Added : 12 May 2012|
|Reply : 12 May 2012|
And, I have tried a similar tactic on another business - offer something at a ridiculously cheap price in order to get lots of orders, so that the numbers make it worthwhile. Didn't work.
There are some things that people expect to pay a certain price for. They have that price in their head.
If your price is zero or way below the price in their head, they think you are a bit suspect. They think the quality of service will be poor.
This is especially relevant when the service is to plan a wedding. That one day that can't be repeated.
So I think being free makes you a less attractive option.
Anyway apart from that, either you've just updated your details here on FreeIndex or you haven't added business information yet? Complete all elements of your profile that you can because that will help you in search results for wedding planners.
|Reply : 13 May 2012|
You need to explain a little more for advice.
What, who, how etc... are you doing?
If you want to contact us through linked in we can give you some free initial advice or just throw some more detail in the question you are asking.
|Reply : 17 May 2012|
Building your reputation, and great customer feedback is crucial to your future success.
Get some good PR in the right places / media, so you raise your company profile / reputation.
P.S. Don't forget to add your website address to your Freeindex profile.
|Reply : 29 Aug 2012|
You should never have to offer your services for free, unless it is to a relative in exchange for a strong referral and testimonial agreement to get your name out there and develop credibilty. Anyway you should get a commission off the suppliers you use as a source of income.
I specialise in word of mouth referral and joint venture marketing. I have conducted 28 successful joint ventures in 30 years, the first one, a wedding group of 11 businesses was the most successful achieving over 400% in additional sales in just 7 months! We did not have the internet then and little marketing budget, but we achieved this great success mostly by simply working together as a close team.
The main aspect of the group's success was based a great deal on the jeweller member of the group, who saw many prospective couples early on who wanted engagement rings. In exchange for buying all their rings through him he did them a "deal" on the cost of their wedding through the wedding consortium he was a member of (pre-agreed with the other 10 members of the JV group).
The second best strategy we used was to have a professional presenter and leaflets available at many hotels and other jewellers.
You may already have preferred suppliers of wedding products and services, I suggest you find business owners who are team players and referral minded (not many around, but keep looking as they are worth their weight in gold) and form a branded "wedding consortium".
With such a branded group behind you will give you maximum credibility and enable you to charge the right price for your services.
Also it is most important to gain as many testimonials as possible for maximum credibilty, with a portfolio of pictures/video clips of the weddings you have done to present to prospective couples.
The only free offer you should make as added value is a personal "wedding website" that features the couple getting married, who can manage the content and pictures on the site that has your brand name on it. Example wedding sites at: http://www.ewedding.com/, http://wedding.theknot.com/our-wedding-website.aspx, etc...
There are many other ideas you can do that will cost you little or nothing, email me on firstname.lastname@example.org for a free white paper on 82 marketing strategies and ideas.
Hope this helps.