Blog     Tour     Login     Register

Help with expanding my small business

Business Community Home > Sales and Marketing Forum > Marketing Strategy Forum
|
Return to the Marketing Strategy ForumPOST A REPLYViewed 1,144 times
 
Original Message Added : 13 Jul 2011 - (Edited : 13 Jul 2011)
 
I need help or tips for expanding my small roofing business. I need to get in with local builders, I have emailed them but had no reply.

Thanks

pete

Peter Parr from
Proofroofing
Location :Northampton
Joined : 26 April 2011
Contact :Send Private Message
Posts :1  ( 0)
Reply : 13 Jul 2011 - (Edited : 13 Jul 2011)
 
Hi trouble is most companies now try to keep in house as the economy is still struggling to get on its feet we spend more time quoting than working at the moment ..everyone wants something for cheap..so sub contracting costs and eats the profits...by all means mail me your details mate and ill stick them on file as i dont have a good roofer and its all ways handy to know if something comes up ...mail me on

info@duttonmilnes.co.uk with contact details, and a price list ie your day rate etc and ill keep it

Greg

Useful? (1)
Greg Dutton from
DM Property Maintenance & Construction Ltd
Location :Wellingborough
Joined : 04 May 2011
Contact :Send Private Message
Posts :12  ( 2)
Reply : 13 Jul 2011
 
Hi Pete

Be brave and call the builders direct.

Renewables are the future. Have you thought about contacting wind and solar companies? They may have use for your skills (locally), or they may be able to pass/sell you leads after they have been on local roofs that need a little TLC. Wink (the same goes for aerial installers)

Get a simple website, and also get two customer reviews on Freeindex so you go to the top!

Hope this helps.

Rgds

Gil

Business Website SEO

Useful? (1)
Mr Gil SluisMr Gil Sluis from
Business Website SEO
Location :Hull
Joined : 21 February 2010
About :Google SEO Services, Website Promotions, Website Content Advice
Contact :Send Private Message
Posts :321  ( 126)
Reply : 13 Jul 2011
 
Rather than email several builders select one (design a set of questions) that you realistically think you could take referral work from and contact them first.

Don't waste time, it's either yes or no it's nothing personal. In person or on the phone is a must.

Ask questions:

Do they contract out roofing work for builds etc? (Yes or No here might save you a lot of time)

Be honest and tell them your looking to get in with a gang or network of builders.

Ask what you would have to be able to provide to be competitive with other roofers they hire.

If you can get a dialogue they will string off a few specifics, then (be 100% honest) if you can, ask them if you could provide everything the others provide and everything they are asking for...would they consider hiring you?

If they say no then ask them to be as honest as possible to you in helping you understand why not. (then build on that for your next pitch)

*If someone wanted you do do a roof job and it needed a builder, who would you hire? Maybe you can offer to builders that you can put some work to them if any of your jobs needs it.

Useful? (1)
Paul Green
Location :Alfreton
Joined : 13 April 2011
About :Clinical Hypnosis - Hypnotherapy Derbyshire - Chesterfield
Posts :94  ( 25)
Reply : 18 Jul 2011
 
Where do you buy your roofing materials, builders merchant or specialist roofing supplies ??

Talk to the staff/make friends/yard man/delivery driver. They are all a source of information, they know who is building what and where and generally what stage the job is at, ie slab/brickwork prior to roof being required.

Park in your local B&Q for few hours, do they have a trade desk ? approach the guys buying goods particularly those in liveried vehicles.

Follow any empty skip or full scaffolding lorries, few miles see what sites they go to.

Finally, lengthy but fruitfull when done well, visit local planning dept. All planning requests are in the public domain, ask to view by area specific to you.

Useful? (1)
Andy Barnes from
Andy's Private Hire
Location :Southampton
Joined : 27 September 2010
About :Airport Transfer Specialist
Contact :Send Private Message
Posts :86  ( 44)
Reply : 18 Jul 2011
 
From experience most builders don't read their email so this is a waste of time and effort.

Here are few strategies that my clients have used to attract builders.

1) Research to find networking groups that builders may attend and Attend the event and help out with the group even just to clear up at the end

2) Research if there is a local bookkeeper/ accountant that the builder use as him/her to introduce you to the builders and in turn you can become his/her client

3) Contact the local council to see if they run any events for local trade people

4) You make need to consider advertising in the local press because builder often use the local press

5) Can you do a Press Release, which is loaded with benefits that you bring to a builder.

I hope these are useful.

Useful? (1)
Kennedy ImuereKennedy Imuere from
SBC Marketing
Location :London
Joined : 06 November 2007
About :Kennedy Imuere ( Business & Marketing Consultant Uk)
Contact :Send Private Message
Posts :10  ( 3)
Reply : 21 Jul 2011
 
Hi Pete,

I'm a management accountant and have some builders on my books. I'm in Essex.

My advice

1. Go through a satisfaction survey in person on every job you do (or recently done) when you have finished. You hold the pre printed list on your board & let them see you are writing down the rating (say 1-10) they give. Categories might include time to schedule promised, cost ok, tidiness throughout & on completion, did you disturb the neighbours unduly, any other comments. Ask if you can use this & any additional comments as reference for other enquiries, specifically. Apologise & learn (staff instruction?) from adverse comments.

2. Ask if you can take photos of your work for promotion.

3. Tell them you will call them in 3 months (& do) to make sure they are still 100% satisfied. If they do have a problem in the meantime here is your complaints procedure (complete with satisfaction survey).

4. Collate your stats from 1 & 3, plus the individual photos in a nicely bound folder which you can whip out at all those sneakily-chance meetings (previous comments) to show you are a reliable professional with x experience & membership of y professional bodies, plus photocopy of your site insurance policy.

5. Never give up on a sound product & don't take refusals personally. Ask if you can contact them again later & at what interval.

good luck

Useful? (1)
Ann Dartnall from
Abacus 161 Ltd
Location :Chelmsford
Joined : 22 September 2008
Contact :Send Private Message
Posts :1  ( 1)
 
POST A REPLY


Also See...
 
 What are the best methods to explain what I do?
 
 How can I generate more business for my locksmith service?
 
 Promoting a New Shop on a Low Budget
 
 Who can I advertise my cleaning service to?
 
 Getting more business?
Recently Viewed ::
Remove
Forum


 
Information :: Tour | FI For Business | Testimonials | History | Blog | Support | Press | Terms of Use | Privacy | Tradebodies | Follow Us ::  Twitter Facebook
 
  Discussion :: Business Development | Cold Callers & Scams | Employing Staff | Finance & Accounting | Internet & IT | Legal | Premises & Offices | Sales & Marketing