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|Original Message Added : 7 Feb 2009|
We are small photography based company in Leicestershire and we would like some advice on getting a good response from email campaign marketing for all aspects of our business.
We would like to target dance schools as we specialise in dance photography and would like some advice on the best way to market to the schools without it ending up in the bin!!!
Any advice would be much appreciated
|Reply : 9 Feb 2009|
Email is all about relationships. To start a relationship, you have to start by giving. If your target audience want what you are giving, then they will enter into a relationship. Once you have a relationship, then you can leverage that relationship to generate a return.
But if you stop giving people what they want, then they will terminate the relationship.
So, start by defining what it is that you can give your audience that they want. A starter for 10 - free digital imagery of dancers (you could host them on Flickr), or maybe a screensaver.
Hope that helps
BarnesGraham - websites : email : search
|Reply : 20 Apr 2009|
I'm not sure an email campaign is right for you. To run a successful unsolicited campaign you need to be sending emails in the thousands and may be get 1 enquiry/customer per 1000 emails sent. I can't imagine there are that many dance schools just in your area.
Given your such a specialist type of company why don't you simply phone up the local schools to see if you can go into see them. Offer to do some promotional pictures for free that they can use in their marketing.
Then find out what the requirement is, or advise them what you can do for them. Don't expect them to come running to you for something they probably are not even thinking about right now. You have to do the leg work.
Once you have on Dance school on board you can use that as leverage when approaching other dance schools in your area.
If you do want to try an buy an email list to blast out to then your looking at around £300 for 2500-3000 names.
Now you could take that money and offset it giving away the free service or you could invest it in other marketing strategies.
Hope this helps.