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|Original Message Added : 28 Nov 2010|
to my site, generate quality traffic and improve sales.
How often do I need to update my site
Does my site work as it is?
|Reply : 28 Nov 2010|
You ask a lot of questions, although there is nothing wrong with that. Let me address a few of them for you.
Firstly I have a free book I have written on Search Engine Optimisation and it covers items such as building links - it is no "War and Peace" but will give you an overall idea of what needs doing. You will get it here - www.globalwebsciences.com
Secondly - I have never ever seen so many Meta Keywords listed on a site, that is said just in passing, but what needs addressing is your Meta Description. This is what is shown by the search engines and is the description everyone will see in the search listings.
Your description reads - "Welcome to our Home page, we are delighted that you have visited our website and hope you find some useful information here." Dee - this needs to be SALES COPY, not a bland statement of a welcome message. It should state what you do, or provide, with BENEFITS thrown in if possible, and why therefore anyone searching should click on your site. Think of writing a small ad in the media and put yourself in the mindset of someone searching for what you sell - then write the meta description FOR THAT PERSON.
Thirdly - I think your landing page is too much of a hotch-potch - it is very messy and interests me, but does not grab me. You have seconds to get peoples' attention, literally seconds, and if you don't grab them, they're off, probably never to return.
Suggest you redesign that landing page and put at least one of your videos on there - I had to search to find them - they can be your best selling tools, used properly, so use them, don't hide them away somewhere deep in your site. Remember this also, people will only go through your site if what they see on the landing page is of interest so put your silver bullets on that landing page.
And finally, you need a lead capture system, this is called an auto-responder. It is a method of capturing the names and email addresses of people who visit your site and who could be interested. Then you communicate with them, building up their trust and heightening their interest, so they become customers, and active referrers of your products to others. In my opinion the best is a company you will find here - www.aweber.com. The system is very inexpensive, approx £13 per month, and they have great video tutorials on the whole 9 yards, everything you need to know and do, from A-Z.
In conclusion, I would get someone with a sales and marketing eye, to redesign that landing page. You seem to have a great product - - but in my opinion it is being poorly presented and definitely is not being sold.
Hope this is of help and on that point don't forget to give a "thumbs up" to this and any posts which are of help to you.
Best of luck with your business and don't forget to get that free book of mine. What you will see there is an autoresponder being used and what you will experience by getting the book is how I then use an autoresponder system to follow up with people who take the book.
|Reply : 28 Nov 2010|
John has said much that I would have said .. too many keywords (and who searches for keywords like "S" anyway), unsuitable descriptor (if you saw your descriptor on a search page would you click onto it? - most people wouldn't because it doesn't provide any useful info) etc. So I will not repeat it all again.
I like the fact you have your telephone numbers displayed prominently; that is really important and there is nothing more annoying than having to search for numbers. In your case it is also important for making the sale.
Before I respond to a phone number though I look for one other thing ... your contact address. A lot of people will never buy from a site that fails to provide their contact address. I'm one of them. Providing your address is one of the ways I can check if you are genuine and not a scam site.
OK so I'm sure you are genuine .. there are other pointers. But many people are unlikely to part with £100 or more if they don't see an address.
I was also a bit surprised by the piece on MindMapping. I'm a great fan of MindMaps but couldn't see a link to your main product or to you ... or have I missed something.
I'm happy to discuss any of the above if you wish to contact me ... and there are plenty of more free ideas on my website www.StefanDrew.com
|Reply : 28 Nov 2010|
Thank you very much for your very constructive advice. I most definitely will get your book and act on your instructions.
I have spoken to many people regarding my site, no one to date has been as frank as you, honestly, I really appreciate it.
Hope to speak again soon.
|Reply : 28 Nov 2010|
Thank you for taking the time to look at my site and for your honest opinion.
I am sure I will be in touch with you again.
|Reply : 29 Nov 2010|
You have had a lot of good advice already about your site and SEO. Your product does seem to have a touch of magic. However, I do have a pertinent question for you: how comfortable are these to wear? If you have ever experienced a tight pair of jeans, then you will understand why I mention it.
I had a friend at Uni who said to me one day that corsets might sound like a good idea but all that extra skin and fat that you are squeezing in has to go somewhere. Obviously, it gets pushed in, wherever there is space, which constricts the space for your vital organs and may, as a result, limit movement, disrupt digestion, etc. That's at least what comes to mind when watching the first video on your video page, which made me cringe all the way along. I had a quick scan through your website and could not see any mention of comfort. I think that having a paragraph dedicated to what it feels like to be inside one of your products might reassure your visitors into considering them.
You have added up a video to your home page, thanks to John's advice. However, you buried it at the end of the page. You also put a lot of information on your products before it and that might deter your visitors to wander to another page or worse, out of your site.
Put your video right where they will see it when landing on your page: at the top. It may not need to be as big as that, you will have to play with layouts. Also include your attention grabber pitch at that point, visible with your video. A great headline as a header (once you will know a little more about Search Engine Optimisation you will understand better that bit) and a great body to list the advantages of using your product. I read recently that the best angle was to try and sell the hole, not the drill simply because people going to buy such a tool would have the making-the-hole in mind not the tool to do it.
The detail of each product can go to another page, maybe a page dedicated to each of them, clearly labelled so that someone who wants the Corsy Men does not have to scroll through all the other product first. So you could have a page for "Product" and sub-pages for each product: Body Magic, Corset Golden, etc. Or group them into men and women products and then sub-page them by advantages, such as "look slim while pregnant", "Dare wear that evening dress", whatever the product has been designed for. It is all about making it easy for people to find what they are after and you must think like them.
Now I naturally come to buying. You have a page called "Buying Guide". You have put a lot of information there and I doubt that people will be inclined to read it. I expected information on how to buy it and it came some 17 paragraphs later and only dedication made me go to it, skipping the rest with my eyes scanning for the magic words "how to buy". Remember, make it easy for people to find the information they need otherwise, they will miss it.
You state there that "The size of garment you are fitted with depends on four specific measurements, your body shape and your specific individual type of body tissue... Ardyss International Distributors are specially trained to asses your body type" (you may want to respell "asses") then, you allow customers to purchase directly at Amazon or on your website. What are customers going to think? Is it safe for them to do so? Can they return it if it does not fit? You may have this information elsewhere on your site but you should not expect people to go around and find it or even to read your every word, they won't! You need to give them all the information they need where they need it, concisely and clearly. You may have it on a separate page but then put a link at the place they will need it to view this additional page and then another one at the end of that second page to return to the one they were reading, so that they can read the rest.
You also are assuming that most people are being honest about their size, however, there was a program many years back where they said that most women were choosing bras and shoes far to small for them, resulting in potential injuries over the years...
You want to consider John's idea of capturing people's name and address/email to that you can follow up with your visitors. He mentions the auto-responder, I will mention another solution that is free. You could create a downloadable brochure or put together some free information that people could get if they give their name, telephone number/Email/address. You have their details, they have your information and you can follow this up with a call within a few days.
As for links, there are 2 kinds: internal links, within your website, and external links, to other websites. The internal links are there to help navigation (visitors and search engines) through your site and access for the visitors to pertinent information at crucial times. John's document should cover that.
Eternal links are the ones you create with other businesses or information sites or directories. They come in three types but two are what you can start with. Single links point to another website and double links point to another website and back to you. When used properly, they can improve your credibility with Search Engines but, and that is a big BUT, they need to be quality links, i.e. links to business related to your business by their products or services. Start by searching for directories where you can find your customers: clothing, slimming, maternity... and join them to get a listing there with your website address to link back to you. Any reputable business selling complementary products to yours are also a good place to seek a link in. It's a win-win situation where you can exchange some customers. You would need a dedicated page for these links. I am not sure your current links page is appropriately named.
You can also join Google Places (just Google "Google Places") to enter your business details and a link to your website. Yell.com, www.uksmallbusinessdirectory.co.uk and any trade organisation you can join are excellent opportunities. You could learn to use Twitter and Facebook to market your business. I believe John has a free document about the latter.
One final point is to get your photographs on your About Us page as it helps people relate to you and, as someone in the forum (forgive me for not remembering the name) already pointed out in a post that people buy from people so a photograph is a good idea.
I hope this will help you on your way to increase your sales. Sadly, there is never any guarantee about how things will improve by following any advice but I believe that we have given you a few pointers that will make a difference.
So, good luck to you.
|Reply : 29 Nov 2010|
I must say, this site is great.
Thank you very much for your very detailed analysis.
I will put all the information together and act accordingly.