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Effective marketing for my building firm?Business Community Home > Sales and Marketing Forum > Marketing Strategy Forum |
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| Original Message Added : 1 Apr 2012 |
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| Reply : 1 Apr 2012 |
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| Reply : 1 Apr 2012 |
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| Reply : 2 Apr 2012 There are a number of online marketplaces such as ratedpeople and mybuilder that you can add your details to. You could also try creating a Facebook page or doing a leaflet drop. Vic http://www.easypcsolutionslimited.co.uk |
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| Reply : 2 Apr 2012 A cheap website is a start, followed by listing it on all the free directories, search google for free business directory online, free online business listings etc, anything on first page is worth listing on. You will get a lot of marketing calls at first, and most of these are rip offs offering exclusive listings etc when they cant. Or top of Google implying in the page ranks when all they do is overcharge for an adwords listing. Once you have a site you can list on adwords, its simple and you can set your own budget, this is a good way to generate traffic whilst you wait for other listings to rank. And you can set the ad to only appear in your local area. Also you need to consider how you let your customers know what you do, at first glance I assumed you were a builder, but having looked at your FI listing, I see you undertake door hanging, plastering etc. I would normally have searched under joiners, plasterers for these services. Do you have all the work you cover listed in your keywords? Have you tried a local business club/networking group. I'd avoid the expensive ones (BNI & such) as they require a lot of commitment with no guarantee return, but from my experience, tradesmen do better than services at these things, as someone there always knows someone looking for a tradesman. And if you do go for a website I recommend you start at Cornish Hosting, https://www.cornishhostingcompany.co.uk/support/aff.php?aff=045 If you use this link they know we've recommended you. They looked after us brilliantly when our last web manager did a disappearing act. And hosting a basic site is just £2 month, you have to pay register domain name and for site build. Hope there is something useful in there for you!
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| Reply : 2 Apr 2012 Both trade and private clients can be influenced by a good tradesman report from the Managers and staff working in merchants. They have notice boards normally, get your advert pinned up. Follow scaffold lorries, obviously not for miles, but they can show the way to new site starts, equally empty skip lorries. Go to local planning office...all planning submissions are available to view...pick ones that could be of interest and canvas them, in person is always best. Word of mouth and recommends are where 70% odd of new business comes from. How well are you known in local working mens club/local pub/ chip shop? amazing how much work comes via those routes.
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| Reply : 2 Apr 2012 I really would recommend that you get a website. It doesn't have to be anything fancy and if you used an online site builder such as Mr Site they do most of the hard work for you. I provide copy for websites and have worked with a few tradesmen in the past and have been told that their websites have worked very well for them, particularly as so few builders, carpenters etc have a web presence, so online competition is low. Hope this helps and if you need any free and impartial advice on writing web content then just let me know. Martin |
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Reply : 3 Apr 2012
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| Reply : 3 Apr 2012 I would suggest to get the web site done and self-promote it as wide as possible: - include it in signature of every email you send - add to business cards, invoices and any other correspondence - get a car sticker with web site address and telephone number - while you are working on a location, ask permission from a client to erect a small board showing your web site and phone number |
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| Reply : 3 Apr 2012 |
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| Reply : 4 Apr 2012 We are a Business Development & Marketing Consultancy we specialise in Growth. Construction is an industry very close to me as it has been my life for as long as i could walk. I had a multi million pound Interiors company which i sold 4 years ago and have helped a number of different construction style businesses grow. I would need to understand to a little more about what you want to achieve and in what markets, but as a quick insight there is so much more planning and structure needed to market your business effectively. I am more than happy to have a quick intro chat to get a feel for where you are, there is no commitment needed from you nor a sales picth from me, you will be suprised what potential you can unlock from your business with no effort. The next step would be to allow us to conduct a free (£550 worth) business audit to really lay say paths down for how to get in the right direction. Then the choice is yours. We are confident in our results and all our paid work is 100% gauranteed, good luck with your endeavours. If you want to have an informal chat please call me on 07775 039474 or email me on steveh@thesalessurgery.co.uk and i am more than happy to lend an ear to listen. Cheers Steve
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| Reply : 5 Apr 2012 Hi Ive underlined the quote from the post above,networking groups do provide a source of business, Im Area Leader for Cardiff 4 Networking and are always short of trades and they as a rule do very well. As to the point made Networking groups do vary in cost and effectiveness, choose one you like and feel confortable with. The membership costs pay for themselves eventually in the amount and quality of work generated and also the work you put into it. Check us out http://www.4networking.biz |
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| Reply : 11 Apr 2012 The best way is to produce a leaflet and put it through local letterboxes, with an amazing offer that ends 1 or 2 months later, and a 2nd offer that ends 4 months later, finally a 3rd offer that ends 2 years later. That way people keep the leaflet. Laurence |
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