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| Original Message Added : 20 Oct 2008 At the moment I advertise in local parish magazines, and have put postcards in shops/hairdressers etc and am in the yellow pages. I wondered if you have any other cost effective advertising ideas for me to try? I don't have a lot of money to put into advertising. Thank you |
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| Reply : 20 Oct 2008 But how can one stimulate word of mouth advocacy? I hear you ask. Positive word of mouth advocacy will come from people being happy with your services and wanting to tell others about them. This happens when the promise you offer is in-line with the experience people have of using your services. If this is the case, then: - One approach, which may work for you, is to develop a referral strategy. If you are clear your offering is, then why not go to the trouble of making sure your clientele is also clear. That way, when they tell people about your great work they will know how to describe what i is that you do. You may also decide to give them some simply produced marketing material to help reinforce the value your services bring. These may be designed in such a way that they could be handed out to their friends and colleagues. Perhaps they could even include a referrer's discount... If you are less clear about what words to use to describe the value you bring, then why not engage your clientele in a simple research process to find out what value they think your services have brought to them. What words would they use? You can then consider producing the marketing material described above to reflect this. - Another important approach is to develop a networking strategy. This will encourage you to get out there and build relationships with new people. Each new person you get to know will be in-touch with multiples of others.... I'm sure you can see how it works. The key is to identify the correct network for your services. There are so many available. We trust this provides a little food for thought. |
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| Reply : 21 Oct 2008 Have done any speaking engagements or promotional talks to:-
There are loads of things you can do, question is... What makes you different? Why would people want to come to you? What testimonials do you have? Case studies? Track record? What referral marketing strategy do you have in place? What networking strategy do you have in place? Hope that helps. Regards Fraser |
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| Reply : 24 Oct 2008 As Mark and Fraser have mentioned already a good referral program should bring in clients, however you would only get the clients on the weight loss side. People using your other more personal services won't necessarily want their friends and family to know they are having therapy. So it's a fine balance. What you could look to do is funnel your services. I know a similar coach to yourself and she finds clients that need the weight loss program really also need other therapy type sessions as well. As you save it's the addictive problems you are trying to sort out. What this does it look to retain a customer longer (not that you wish problems onto people) it just means you look at serving the same customer longer. You may want to consider writing a small ebook which you can print and hand out or allow people to download from your website. Something along the lines of "The Ten Best Ways to Kick a Bad Habit" or similar. In the report you can talk more about the problems people have and the ways you have help overcome their issues. This builds trust with a person even before they have met with you and allows them to find out more at arms length without having to talk to you straight away. I'm sure there are people that are just to self-conscious to call you up. For lots more marketing idea get a copy of my Maximum Profits in Min Time. I've just put it up on it's own webpage (eating my own medicine ;) www.maximumprofitsinminmumtime.co.uk (£97 Value). In it you will be awakened to many low cost marketing strategies. Also I have just released a Free Online tool to help you track all your referrals. The sign up page should be ready by the end of today. see www.referralslips.com It will help you implement your formal referral program. Best regards, Steve. |
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| Reply : 24 Oct 2008 Thanks jane |
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| Reply : 27 Oct 2008 |
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.jpg&maxW=50&maxH=50&action=crop "Fraser J. Hay")
.jpg&maxW=50&maxH=50&action=crop "Steve Crane")
