Conversion rate tips

Hi Steve

A few comments - your website has no call to action. At no stage did i feel you were taking me down a path to a purchase - all I saw was loads of really excellent photos.

All the text is below the images and I had to scroll down to read them. The words are what will make them do something so I suggest you reframe the site so that the words are instantly visible.

Then start to write some attention grabbing text that will convince people to buy you.

What about having a PAYpal ecommerce site on the pages. There are loads of good ecommerce bits such as Google shopping cart.

You got the to the website but then you gave them the opportunity to leave without doing anything

Rob

Gorgeous website - I can see why you're scratching your head.

I've done some searches for 'wedding photographer doncaster', 'portrait photographer doncaster', 'baby photographer doncaster' etc.

Here's my observations:

- It's a competitive market.

- I'm not seeing you prominently in the search engines at all.

Google gives personalised search results, so you may be seeing results based on your recent interest (obviously your own site). That said, 1600 visits sounds ok (if the keywords they found you for match what you are selling) - if you look at the analytics further you'll see where your visitors came from, how they found you, what they actually do on your site, how many pages they look at, how long they spend on the site etc. That's all useful diagnostic information. I once had a customer that had loads of traffic because a name he used a lot on the site happened to be the name of a 'star-of-ill-repute', so he got loads of traffic for all the wrong reasons. That's the sort of thing you can diagnose by looking deeper at analytics.

So, back to the question of why your site isn't converting (assuming you are getting the right kind of traffic). I agree with the other Rob above: no guided path to a sale, and no calls-to-action. You need to think like a visitor:

Imagine you want a wedding photographer, so you do the search, then you visit a few sites, you see some nice pictures, you look at some testimonials, you check the price, then you leave to check someone else's website. The key thing you need to do is to stop them leaving, get them to do something like call you. Don't just hope they will call, tell them to call! In big text! Give them a reason to call - right now! Tell them why they should call you and not someone else.

Hope that helps - Rob Hadingham