Adwords help please

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Original Message Added : 1 Jun 2012

Hello everyone,

I am struggling to workout google adwords keywords etc, I have a business and received a free £50 voucher so I've given it a go. I am finding that every time I highlight a Keyword it tells me that my quality score is too low! I've looked through the help on the page but it doesn't make itself all that clear. How can I improve the score? I suppose that is my question. Where do I need to make changes? If anyone can help that would be great.

Thanks for the interest

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	Joseph Edwards from Edwards 4 Exercise
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Reply : 1 Jun 2012

Joseph,

To use Google AdWords correctly you need to fully understand how it works. Using Google 'Help' will be of no use to you as all they care about is taking your money.

Perry Marshall is one of the acknowledged experts in this field. Have a look at www.perrymarshall.com

He gives away free tips and advice as well as the serious stuff.

Regards

Andrew

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	Andrew Tomkinson from Website Leasing
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Reply : 1 Jun 2012

I like Perry Marshall's newsletters, but I would go for the Dummies Guide in preference to every other book on AdWords - and I've reviewed quite a lot, including supposedly 'advanced' books. Check Amazon's reviews, but be aware that some people have been able to 'game' the reviews. For example, running a competition for people that write reviews!

AdWords quality score depends mainly on relevance - if someone searches for X the ad must talk about X (in the headline at least) and the landing page must also be about X. When I say 'about', I mean mention X in the headings, on the page, and in the meta data for the page. The better the relevance, the better the QS, and the less your clicks will cost. Another important thing is your click-through rate, if you have a compelling/attractive ad it will be clicked more. More clicks mean Google make more money, so they reward you with a higher QS.

Hope that helps.

------------------------

AdWords Management - On Page One

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	Rob Hadingham from On Page One
Location :	Dunmow
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About :	AdWords Consultant and Mentor
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Reply : 1 Jun 2012

The keywords you choose to trigger your ads need to be relevant to your advert (they should be in the advert at least once), they should also be relevant to the page you are clicking through to or the quality score will suffer).In most cases when I examine an account with this type of problem it is the webpage and not the ad that is mainly at faullt .. but there are many other things that could be causing this.Adwords aren't difficult once you understand them .. but there are hundreds of little simple aspects to them that lead to a complex system. to complicate matters even more Google do keep upgrading Adwords which means you need to keep on your toes. I'd be happy to look at your account if you want me to. I will not charge you anything for a quick look. Just get in contact and I'll explain how to do this.

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	Stefan Drew from Stefan Drew Associates
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Reply : 1 Jun 2012

One of the mentees on our AdWords Mentoring Programme wrote about AdWords Quality Score from a novice perspective. It might help!

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	Rob Hadingham from On Page One
Location :	Dunmow
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About :	AdWords Consultant and Mentor
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Reply : 2 Jun 2012

I would be very carefull when using google adwords. If you do not know what you are doing then you could easily end up running up a huge bill. Even when you have imoplemented a great adwords campaign you could find that some of your competitors are clicking your campaign adverts. I have used adwords in peak times and on each occasion have discovered that competitors have been the majority of the click base. If you are after advise i would suggest that you have an seo company have a good look at your website and reconstruct it on an organic basis. We had things rebuilt for organic advertising and the benefits were huge. we increased sales and turnover considerably purley by incl;uding well written associated text combined with an associated url. This saved us a huge amount an we save near 1k a month on adword fees.

Like i say research organic advertising before comiting to any adwords campaign. Hope this helps

Nigel

(owner)

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	Nigel Jones from G20 Gas Safe Registered Engineers
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Reply : 3 Jun 2012

Certainly a well SEOd site is something you should aim for. However I would still use Adwords. In my own case I appear at the top of Pag eOne of Google for several keyword phrases but i stil use Adwords. Does it work? Yes! One of my best clients only came to me when he saw I was both on top of Page One of Google and of Adwords. He decided if I could do this I could help him market his services. Click fraud - competitors isn't something you need to worry about as Google discounts multiple visits from the same IP address. If Adwords is running away with your budget it is more likely to be due to other factors, e.g. broad matched keywords.

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	Stefan Drew from Stefan Drew Associates
Location :	Rugby
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About :	Public Relations Expert
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Reply : 4 Jun 2012

I too had problems with understanding google adwords, didnt understand bid amounts etc, called the 0800 number on google and they gave me a voucher for £80.00!, they set it all the campaigns up while i was on line and called me back a week later to see how it was going made a few changes to keywords and disable CPC but all in all really helped

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	Mr J Gilbert
Location :	Leicester
Joined :	30 April 2012
Posts :	2 ( 0)

Reply : 6 Jun 2012

A good point about using SEO - it's important for your landing page to use relevant textual phrases for both SEO and AdWords. If you haven't got a very competitive niche then it might be quick to dominate the search results with just SEO. But in that case, AdWords would be relatively cheap for you anyway with instant results - if you do it right. Conclusion: do both.

If it is competitive or highly competitive (and most profitable businesses are) then SEO will probably not be enough. Your competitors will also be paying for SEO (all with the same promises from their SEO guys). Some will also be paying for AdWords and getting results today. In that situation, if you're not in the top 3 of AdWords you will probably not be a dominant online competitor. Even if you're #1 in the organic listings, you will have 3 competitors above you in AdWords - and possibly some Google Places (Maps) results above you too. You may not even get the click/visit - let alone the business. Conclusion: do both.

What if you can't afford it? Stick with social media and blogging - lots of benefits, not least is improved SEO. But bear in mind that you are unlikely to dominate your niche with this approach alone ... unless your niche is selling social media services!

For AdWords, get help from Google by all means, but bear in mind that they help you set it up (get you spending your money) - but they don't do much in terms of ongoing AdWords management. It's the week-to-week management where you will make or lose your money - improve what's working, fix or stop what isn't working. Don't just leave it running, or it will fall into loss-making disrepair - unless you have an uncompetitive niche. If you want to take the cheapest route, get the Dummies Guide, and get Google to set AdWords up for you. Then check what Google has done - especially with the use of the display network (ads placed on other websites) and broad keyword matching.

I'll blog some more on this - AdWords or SEO?

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	Rob Hadingham from On Page One
Location :	Dunmow
Joined :	29 September 2008
About :	AdWords Consultant and Mentor
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Posts :	303 ( 217)

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